Being well-positioned online is no longer optional in today’s digital world. Search Engine Optimization (SEO) stands as a cornerstone for businesses aiming to enhance their online visibility and solidify their presence in the digital realm. Understanding the intricacies of SEO and integrating it seamlessly into your business strategy can significantly impact your overall marketing success.…
In the rapidly changing world of digital marketing, staying ahead of the curve is crucial. Two effective tools for businesses to stay ahead are Over-the-Top (OTT) advertising and online digital marketing. Understanding and utilizing these innovative strategies can dramatically boost your visibility and impact in the online space. What Exactly is OTT? If you’ve ever…
The Power of Video in Content Marketing Imagine scrolling through your social media feed. What catches your eye the most? Is it a block of text, a static image, or a moving, speaking, and engaging video? The answer is almost always the latter. Video content has the unique capability to captivate an audience, conveying a…
In today’s digital space, search engine optimization (SEO) has become vital to any successful marketing strategy. However, many small business owners still overlook the importance of SEO. Whether it is a lack of understanding of SEO’s value or, more likely, not fully understanding what it is, it is an incredibly important part of staying in…
The Downtown Huntsville, Inc. team recently traveled to Chicago for the International Downtown Association Annual Conference. The IDA Annual Conference is a collection of more that 1,400 place-management professionals from cities around the world coming together with the shared mission of creating vibrant, diverse, and economically sustainable districts (which happens to be DHI’s mission). At…
Apply for the $15,000 MOVE FORWARD Digital Marketing Grant You can apply for the 2023-24 MOVE FORWARD GRANT by filling out this form. You must be a small business owned and operated in Huntsville and/or Madison County, Alabama, to apply. Applications are due November 15, 2023 How the grant works The MOVE FORWARD GRANT is…
In today’s fast-paced business world, the market can change in a flash. (Hello, February 2020!?) Economic ups and downs, new trends, and worldwide events can make things uncertain. And, during these times, businesses might stop or cut back on their marketing. We understand where these businesses are coming from. It can be scary to spend…
To ensure a positive user experience, it is crucial for websites to cater to their visitors. Here’s why: Research shows that 95% of B2B buyers conduct online research before purchasing business products (2023 Global Newswire). The internet, social media and AI have transformed the way customers gather information. They can read reviews, compare prices, and…
So you think you need a digital marketing agency? Why? Does your brand need more recognition? Does your website only serve as a brochure and not as an active participant in your digital and sales strategy? With so many agencies out there offering a range of services, from web design, content creation, social media marketing,…