You probably suspect that social media can be an important part of your company’s marketing.
Otherwise, you wouldn’t be reading this blog. Social media can give your brand followers and help drive website traffic!
But have you ever thought about using social media to listen?
Social media monitoring is about increasing insights into your customers, important industry influencers, and even your competitors.
By listening to what people are saying online about your business and the issues that could impact you, your accounting firm can gain an advantage over your rivals and enhance your profitability.
The problem is that many business marketers don’t know exactly how to use social media to just listen.
How to Use Social Listening for Your Business Marketing
1. MONITOR YOUR BUSINESS NAME
If you only have time to listen to one thing, make it your brand name. By listening to what your customers (and potential customers) are saying, you can build relationships, leads, and potentially avoid bad situations.
Monitor your brand name with and without the @ symbol (many people forget the @ symbol on Twitter). Also, monitor common misspellings, abbreviations, or website mentions (both “yourbrand.com” and “www.yourbrand.com”).
2. FOLLOW & ENGAGE WITH INDUSTRY INFLUENCERS
Accounting thought leaders often have thousands of followers. And they want to share their opinions on your industry!
Google industry publications for a list of thought leaders that you want to connect with. Then create a Twitter list or connect with them on LinkedIn.
3. MONITOR KEYWORDS
Just like monitoring your brand name, tracking both general and niche keywords that are associated with your industry can help you build your brand and audience. Monitoring keywords can help your content creation and curation effort as well as lead generation.
Social listening increases insights into your customers, important industry influencers, and even your competitors.
By listening to what people are saying online, you can gain an advantage and enhance your profitability.