Large companies (think Coke, Nike, Chick-Fil-A) have in-house marketing teams. But did you know they also employ agencies?
Business owners often assume they have no need for an agency believing they have everything required in their in-house team. Or, more often, their in-house team fears that an agency means their replacement.
We feel the opposite is true in both cases.
In-house teams can often find value in outsourcing complex tasks to experts who spend their time keeping up-to-date with the latest tactics.
How an Agency Can Help Your In-House Marketing Team
1. An Audit
Just as authors need editors, a fresh set of eyes on your social media may see issues that you overlooked.
A social media audit looks at what is working and what isn’t, how you are performing across platforms, which platforms are better for you, and more.
By bringing in an agency to audit your social media, you’re able to determine potential problems and trouble points- saving you money by avoiding costly mistakes.
2. A Strategy
Often, in-house marketers are too busy on their day-to-day tactics to focus on marketing research and the environment driving their daily plan.
Whether you are just starting out or struggling to grow, a marketing strategy is important. Having an agency build your strategy allows you to focus on the daily tasks that keep your business running, and your people marching together in the same direction.
3. Training or Consulting
Great social media agencies work all. the. time. to stay current on the changes in our industry. There are constant updates on platforms, features, technology. And our clients expect us to know them all.
Frankly, your team (or likely your one in-house employee) doesn’t have time to figure out what’s new with every social media platforms. The change is constant.
A great social media agency can educate and train your team, not only on the changes in social media but which changes actually matter for your business. Because at the end of the day, there are changes that simply won’t impact you.
4. Campaigns
Need to ramp up your hiring efforts for a newly won contract? Need to reach a whole new audience? Need better brand awareness?
Often, your in-house team is excellent at the daily tasks of running your social media. Running targeted social media ads, however, is neither quick nor easy. And while social media can be affordable compared to other forms of advertising, it can also be a big waste of money.
In the wrong hands, we’ve seen costly mistakes including ads shown to audiences who don’t care, and even ads that people forget are active- running up expensive bills!
An agency can identify ways to scale up your advertising that optimize your return on ad spend.
Conclusion
Regardless of whether your marketing team numbers 1 or 20, an agency can help your team work smarter.
Interested in working with a social media agency?
Social media can pay dividends in increased web traffic, more leads, and higher sales.
How to choose the best social media agency? A worthwhile agency won’t shy away from campaign performance. They will be eager to talk data, understand goals, and figure out how to improve outcomes. And they will work alongside you to identify ways to take your business to the next level.
Check out Move Digital’s services here. We can help you connect with thousands (or millions!) of people who may be interested in your products or services.