When new clients come to us, it’s rarely their first experience with a marketing agency. They’ve already been through the ghosting, the missed deadlines, the constant shuffle of account managers — or just plain chaos. Sadly, those headaches aren’t rare. In this industry, they’ve almost become the norm, and many businesses have learned to live with it.
That’s why we believe client management is far more than just a “soft skill.” We build trust, deliver results, and make marketing feel manageable again with excellent client management.
What Client Management Usually Looks Like
In many agencies, “client management” boils down to:
- A monthly spreadsheet report with little to no explanation
- A different account manager every few months
- Slow responses, unclear next steps, and little transparency
- A focus on executing tasks rather than strategic alignment with your business goals
Agencies don’t purposely set out to frustrate clients. It’s often a byproduct of high turnover, poor internal systems, or treating account management as an afterthought.
What Client Management Means to Us
At Move Digital Group, we do things differently:
- Priorities drive the work. We connect your business goals directly to your strategy and then to execution.
- Clarity beats confusion. We translate strategy into actionable next steps, so you know what’s happening and why.
- Issues don’t fester. We catch red flags before they become fires.
- We advocate, not just execute. We represent your goals at every stage, not just check boxes.
We act as your strategic partner, not a vendor. That means we manage timelines, expectations, deliverables, and your pre-determined budget with clarity and care.
Why does this matter? Most agencies view client management as an overhead expense. We view it as the lever that ensures the strategy actually works.
Your Point of Contact: What to Expect
Industry norm: With a lot of agencies, you end up getting shuffled from one junior staffer to the next, or whoever happens to be available that week.
Our approach:
- A dedicated account manager with deep knowledge of your business
- Access to a strategic lead who sees the big picture
- One primary contact for approvals, check-ins, vendor management, and decision-making
Why does this matter? Consistency builds trust. You don’t waste time re-explaining your business every quarter or altering your tactics each time your POC changes.
Communication Cadence: How We Stay in Sync
Industry norm: Too often, agencies hand over reports nobody actually reads and only send an email when something’s on fire.
Our approach:
- Weekly or bi-weekly check-ins
- Monthly reports that are clear, visual, and actionable
Why does this matter? Surprises are fun when it’s your birthday — not when it’s your marketing. That’s why we set a regular rhythm for check-ins and updates. It keeps everyone on the same page and prevents your inbox from getting buried.
Escalation, Feedback, and Iteration Loops
Industry norm: In a lot of agencies, client concerns fall through the cracks, and clients end up feeling like they’re just nagging.
Here’s how we handle it instead:
- Clear, simple ways to request changes or shift priorities
- An open line to raise concerns without the drama
- Quick adjustments that keep projects moving without losing momentum
Why does this matter? When things change (and they always do), you won’t end up holding the bag.
From "Chasing" to "Championed": What Clients Say
“This is the first time we get a monthly report and meeting identifying what the agency is doing for us, what has been accomplished, and where our money is being spent.”
— Jennifer Bolton, Business Manager
“The team at Move Digital has repeatedly shifted, adjusted, educated, and given great feedback along the way.”
— Tasha Mayes, Sales Director
Ready for a Better Marketing Relationship?
We’re here to do more than deliver results.
Our clients say that working with us is easy. That stress and frustration are no longer a part of the process.
Need help? Let’s connect about your goals and what it feels like to finally work with an agency that makes things easier, not harder.