Political candidates are using social media to get their messages out. To ask for your vote. To tell you why they deserve your vote. And we, the voters, are tuned in and listening as we try to make informed decisions. Guess what? The same thing works for business. Business = candidate. Customers = voters. How…
Businesses can’t survive without selling products or services to customers. If you are like a lot of our clients, you’re also looking for opportunities to upsell. Upsell: A sales strategy where the seller will provide opportunities to purchase related products or services, often for the sole purpose of making a larger sale. There’s more to upselling than “would…
Basketball is a team sport. You have to have all 5 players in the correct positions, playing at peak performance, to win the game. A successful game also includes a number of assists. Just like basketball, effective marketing benefits from a team approach. You need strategic partners to save time and get the job done.…
When it’s time to trust your marketing dollars to social media, you want to ensure a return on your investment. Better yet, you want to make money off of this additional line item in your budget. That’s where our corporate tag line comes in – Marketing is based on science….not speculation. There is no speculation here.…
You’ve heard the stat before… 65% of us are visual learners. Articles that include images receive 94% more total views. It’s a best practice to include strong visuals with your online content. Enter the infographic. What is an infographic? The term infographic is a mash-up of “information” and “graphic.” It is, quite literally, a graphic that conveys information on…
Life moves fast, and sometimes a good tip can create a tidal wave of creativity, new ideas, or a fresh perspective. We can all use a good tip every now and then to make our jobs easier. Passing on a tip is a great way to share your knowledge. How to Get Your Creative Juices Flowing…
“Marketing is everything a brand, business or organization does to sell its goods, services and values.” Deborah Weinstein Marketing is better when it creates genuine connections. Every day, your business is doing everything it can to sell its products and services. And marketing is the way to make sure everything works together. What types of “marketing” you utilize should…
In business management, the term marketing is ever-present, but do you really understand what it means? A Google search of the term “what is marketing” may yield more confusion than answers. A survey of your staff will likely result in many different answers. Sometimes it’s worth a pause in our busy day-to-day to get back to the basics.…
Writing a case study is a necessity if you want to instantly prove to digital visitors that your company knows what it’s doing! Case studies prove your product works, your service produces results, and your clients are happy. So, how do you do that? What are the pieces and parts of a great case study? Most…