Typing on a laptop with SEO graphics

Thought Leadership & SEO

Thanks to the internet, 24 hour news cycles and social media, everyone thinks they are experts. Now more than ever having knowledgeable voices influence and speak truth into industry direction is critical. Your years of experience and perspective have uniquely positioned you as an expert in your field. What you do with that knowledge is…

social media icons and cell phones

Most Common Social Media Mistakes Professional Service Businesses Make & How You Can Avoid Them

Over the past 12 years serving professional service clients, I’ve seen social media undergo rapid and significant changes. Businesses have enthusiastically adopted social media because it’s perceived as “free” and “easy”. But let me interrupt you for a moment and clarify something. Just because social media is free and easy to use doesn’t guarantee it…