Is your website underperforming despite your best SEO efforts? Do competitors keep outranking you on Google, even when you’ve ticked all the boxes? If you’re nodding along, you are not alone. SEO can be a game-changer for professional service firms, but many miss the mark due to some common oversights. Here’s the good news: we’re…
Creating content is one of the most crucial pillars of digital marketing. However, there’s a lasting challenge that comes with it—striking the right balance between optimizing content for SEO and designing it to deliver a top-tier user experience (UX). While SEO ensures visibility and attracts organic traffic, a superior user experience keeps audiences engaged, ultimately…
Breaking news, a global corporation lied. If you ask me, that summary is less “breaking news” than it is a general assumption that I carry with me on a day-to-day basis. Nonetheless, the world of SEO did get some interesting information this past week by way of a Google API leak consisting of 2,569 internal…
The threat of cyberattacks is ever-present in all sectors of life, and businesses in the professional service and B2B sectors are not immune. As digital marketing continues to evolve, so do cybercriminals’ tactics. Businesses must prioritize cybersecurity to protect their digital assets and maintain a positive online reputation. Understanding the Cybersecurity Landscape Cybersecurity threats in…
Are you a business owner who has been in a meeting with a marketing agency or website designer and heard words like search engine optimization, keywords, and other digital buzzwords that sound like they are speaking another language? You know Search Engine Optimization (SEO) is good for your business, but are unsure what exactly it…
Between the end of 2020 and the beginning of 2021, we worked hard to launched redesigned websites for two new Huntsville clients. Website builds and redesigns are always exciting because we get the chance to really craft something that works for our client’s goals. Both clients came to us with similar requests. They wanted fresh…
The digital marketing world agrees that a professional services firm’s website needs an update every three years. Keeping that schedule allows for upgrades in web design, technology, and website performance. So however upsetting this statistic may be, accepting it is the first step in creating and maintaining a successful site. The second step is figuring…
As 2020 comes to a close, the Move Digital team took some time to reflect on the digital marketing trends that marked the year. This year was an uncertain and challenging year for pretty much everyone. With so much change and upheaval, it is only natural that social media experienced some massive shifts. While some…
Budgets are equal parts necessary and disliked in both personal and professional settings. A necessary evil if you will. When it comes to determining what to spend on marketing, the budgets can often seem even more complicated and vague. Do you want to focus only on digital marketing? Invest in valuable sponsorships? Stick to the…