Local SEO is a must-have strategy for any business looking to grow its customer base within its community. It’s no longer enough to simply have a stellar product or service. Your business must also be visible when potential clients search online for something “near me.” Whether you’re a local café, a dental practice, or a…
Did you know that programmatic advertising accounts for more than 90% of all digital display ads in the U.S? Its rapid adoption highlights one crucial fact for business leaders: you simply can’t ignore it if you want to stay ahead of the competition. For businesses, especially those offering professional services, programmatic advertising is a game-changer.…
Is your website underperforming despite your best SEO efforts? Do competitors keep outranking you on Google, even when you’ve ticked all the boxes? If you’re nodding along, you are not alone. SEO can be a game-changer for professional service firms, but many miss the mark due to some common oversights. Here’s the good news: we’re…
Creating content is one of the most crucial pillars of digital marketing. However, there’s a lasting challenge that comes with it—striking the right balance between optimizing content for SEO and designing it to deliver a top-tier user experience (UX). While SEO ensures visibility and attracts organic traffic, a superior user experience keeps audiences engaged, ultimately…
Breaking news, a global corporation lied. If you ask me, that summary is less “breaking news” than it is a general assumption that I carry with me on a day-to-day basis. Nonetheless, the world of SEO did get some interesting information this past week by way of a Google API leak consisting of 2,569 internal…
The threat of cyberattacks is ever-present in all sectors of life, and businesses in the professional service and B2B sectors are not immune. As digital marketing continues to evolve, so do cybercriminals’ tactics. Businesses must prioritize cybersecurity to protect their digital assets and maintain a positive online reputation. Understanding the Cybersecurity Landscape Cybersecurity threats in…
Are you a business owner who has been in a meeting with a marketing agency or website designer and heard words like search engine optimization, keywords, and other digital buzzwords that sound like they are speaking another language? You know Search Engine Optimization (SEO) is good for your business, but are unsure what exactly it…
Between the end of 2020 and the beginning of 2021, we worked hard to launched redesigned websites for two new Huntsville clients. Website builds and redesigns are always exciting because we get the chance to really craft something that works for our client’s goals. Both clients came to us with similar requests. They wanted fresh…
The digital marketing world agrees that a professional services firm’s website needs an update every three years. Keeping that schedule allows for upgrades in web design, technology, and website performance. So however upsetting this statistic may be, accepting it is the first step in creating and maintaining a successful site. The second step is figuring…