Instagram recently revealed that over 200,000 businesses have taken advantage of its advertising platform since it was launched in September 2015. This announcement leads us to explore the business of Instagram. What types of businesses are using the platform in their marketing efforts? Who is today’s Instagram consumer? How are businesses leveraging Instagram to further their marketing goals?…
A larger audience = more sales. It seems logical; the more people who know about your product, the more you’ll sell, right? WRONG! Targeting everyone in your marketing efforts is a waste of money. You have to be strategic. Your business’ products or services have an intended audience. Why waste money marketing to those individuals who…
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