Employee advocacy can affect your bottom line in a positive way!
Sales and prospecting are shown to increase when employees are connected and use social media.
- 72% of salespeople that use social media as part of their sales process outperform their peers and exceed their quota 23% more often.
- Brand messages get re-shared 24 times more frequently when shared by employees vs the brand.
- 50% of employees that share content to social media post about their employer.
- 21% of employees are estimated to be advocates, and an additional 33% have high potential to become employee advocates.
- Nearly 86% of employee advocates say being involved in social media has positively impacted their career.
Statistics source: What Is Employee Advocacy & How Does It Work?
4 Tools to Make Employee Engagement Easy
Now that we see how important it is to keep employees positively engaging on social media, how can we make it easy? These tools will help (and might be an eye-opener too).
#1 – Bambu
Bambu allows you to curate content that can be shared with your employees. Your employees can then post the content on their Facebook, Twitter or LinkedIn platforms.
You can create and select the content that your employees will share, and analyze the results too. Arm your staff with resources to answer questions, talk about new products and services, and share job listings and other news.
Built-in analysis helps you recognize who is sharing and connecting. Everyone likes recognition!
#2 – Simpplr
Simpplr is a more formal alternative to Slack, but also allows you to set goals to help focus attention on things that need to be communicated quickly. You can also set up areas of expertise, an events calendar, share employee blogs, and host photos and videos for sharing.
Simpplr’s content management has an approval process so that approved content is published. It integrates easily with many other apps and also includes an analytics dashboard.
$ 8 per user per month paid annually
#3 – Smarp
Smarp gives employees access to content that they can easily share to social media through a News Feed. One of the coolest things about Smarp is it’s Gamification feature. Is your sales team competitive? Gamification makes participation rewarding by collecting points and getting on a leaderboard.
Admins can also view analytics to identify who is most influential and what content performs best. There is even a personal analytics tool that tracks the performance of shared posts.
Pro – Starts from 10€ per user/month
#4 – Zao
Zao works best for social recruiting and referrals. It has gamification built-in to track and manage participation. Zao even allows you to reward “friends of the firm” – trusted people who can make quality referrals but aren’t employees.
Referral portals and career sites are included and can be easily customized. Analytics allow tracking to find the most efficient ways to recruit. Keep doing what’s working, stop doing what’s not.
Getting your employees on board and engaged may be the key to success that you’ve been looking for. Arm your team with appropriate content to share and ways to track their progress and encourage participation. One of these tools might be just what you’re looking for.