“Marketing is everything a brand, business or organization does to sell its goods, services and values.” – Deborah Weinstein Marketing is better when it creates genuine connections. Every day, your business is doing everything it can to sell its products and services. And marketing is the way to make sure everything works together. What types of “marketing” you utilize should […]
In business management, the term marketing is ever-present, but do you really understand what it means?
A Google search of the term “what is marketing”, may yield more confusion than answers. A survey of your staff will likely result in many different answers.
Sometimes it’s worth a pause in our busy day-to-day to get back to the basics.
So what is the basic meaning of marketing?
Bill Belew is a content marketing, social media trainer and professional speaker. In 2013 he taught a Marketing with Social Media MBA course at a university in San Jose, the heart of Silicon Valley.
He wrote about his students’ experiences with blogging at What Happens to Your Traffic When You Stop Writing at Your Blog?
As part of their class, his students each started a blog and tracked its performance using Google Analytics.
Writing a case study is a necessity if you want to instantly prove to digital visitors that your company knows what it’s doing!
That your product works.
That your service produces results.
That your clients are happy.
So, how do you do that? What are the pieces and parts of a great case study?
Have you ever wondered how some people seem to have enough time to accomplish everything that they want to? Do you seem to rush from task to task and never seem to finish anything?
You probably suspect that social media can be an important part of your accounting firms marketing. Otherwise, you wouldn’t be reading this blog. Social media can give your brand followers and help drive website traffic!
A significant and time-consuming part of working with a new financial client is developing their marketing strategy.
That effort is worth it though. The strategy is the all-important engine that will drive their marketing train.
Larger audience = more sales. It seems logical; the more people who know about your product, the more you’ll sell, right?
Targeting everyone in your marketing efforts is a waste of money. Your business’ products or services have an intended audience. Why waste money marketing to those individuals who you already know will never use your services? Instead focus your marketing dollars on those who matter by creating an accurate buyer persona to guide your marketing decisions.
It’s important that visitors to your website have a positive experience.
According to the 2014 B2B State of Procurement, 94% of B2B buyers report that they conduct online research before purchasing a business product.
If you’re not providing an excellent online experience, those important visitors may leave and never return.
Great marketing skills are attained through experience and proper training. Social media should be no different.
Social media training for business is available, affordable, and may be just the right fit for you.
But is it?
If you are like me, you put a lot of time and effort into researching and writing your blog posts. You want to make sure that someone sees your work!
Consider the wheels on a bicycle. They are pretty important for riding that bike, right?
Now consider that the spokes on your wheel are an essential component of that wheel. Important for it to turn. If they were broken, the wheel couldn’t turn and your bike wouldn’t move.