Let’s be clear up front. When it comes to responding to customers or members on social media, especially difficult ones, you should reply if at all possible. Right now, too many businesses are not responding at all. Or are answering too late, missing the window of opportunity to engage with their customers. Leading retail brands reply […]
Your customers want information. How can you better communicate with consumers? One under-utilized way is through social media platforms like LinkedIn. It provides a perfect place to post information about your professional services business. What’s more? It’s an especially ideal place to reach the highly desirable young professional demographic. Having undergone more than a few […]
People want information! And where do people go for information these days? They turn to Twitter. Don’t let Twitter be the outcast of your social media strategy. It’s a lot easier to use and understand than it looks. Plus, you can reach people, who are telling you they want to be reached, for FREE. Here’s […]
Your company found a great way to – Build credibility Increase brand awareness Create community goodwill Reach key demographics Stand out from the competition What did you do to meet all of these objectives? Community investment through event sponsorship. Everything you need to do before the big event was covered in Part 1. <<<READ PART 1 […]
Is your company looking for ways to – Build credibility? Increase brand awareness? Create community goodwill? Reach key demographics? Stand out from the competition? There’s a surprisingly easy answer to meeting all of those objectives: Community investment through event sponsorship. Once you’ve committed to sponsoring a community event, catch up on what you need to […]
Is your company looking for ways to – Build credibility? Increase brand awareness? Create community goodwill? Reach key demographics? Stand out from the competition? Did you know that you can accomplish all of those objectives with one thing? It’s true! The answer: Community investment through event sponsorship. One of the easiest and most high-profile ways […]
When you think of traditional media, the biggest behemoth of them all is television! It’s also the one that has been most affected by the new kid on the block of digital media. To television’s credit, it hasn’t waived its fist and said “get off my lawn” but instead has tried to adapt to and […]
Do you think radio is just for car dealerships and nightclubs? That it’s dying off just like the rest of traditional media?
Think again. Radio is still quite relevant.
As much as we believe in the power of social media, and especially advertising through social media, email is still king.
We love email! Not just we as in me and my co-workers, but we the collective people. 86% of consumers like to receive promotional emails from companies they do business with at least monthly, and 15% like to get them daily
Direct Mail vs Social MediaContrary to what you may have heard, direct mail is not dead.
Direct mail may be considered “traditional” media and is ripe for new ideas and innovation. But you will most certainly receive offers, coupons, postcards, brochures, and maybe even a packet in your mailbox this calendar year.
Work smarter, not harder! That’s how we operate.
If there is a tool that can help us be more productive with our day, we are game to give it a try.
In that spirit, we’ve been using Chrome extensions quite a bit.
Why in the world are digital billboards alive and well in 2017?