Remember those goals you set for your social media marketing strategy? To jog your memory, go here: Social Media Marketing Strategy Goals: Setting Yourself Up For Success Now it's time to figure out how to measure them! Think of your strategy like a new recipe... you have to measure the ingredients to make sure the food comes out tasting like it's supposed to. You can't get the beautiful dish without identifying and measuring the ingredients! They key is to select metrics (or ways … [Read more...]
Creating a Social Media Marketing Strategy Starts With an Audit
When creating your social media marketing strategy, you have to take inventory of what you currently have to work with. But sometimes.... you get a surprise!! Oh, didn't know your co-worker set up an Instagram page for the IT Group? How about that your boss let his daughter create a company Snapchat? These scenarios can (and REALLY DO) happen. That's why you need to do a social media audit. Use your marketing strategy time to do the digging, and discover what really has your … [Read more...]
Social Media Marketing Strategy Goals: Setting Yourself Up For Success
It's time to set goals. For your social media marketing strategy. It's not hard, but it does require you to put your thinking cap on and ask the tough question: What do you want your social media to do for your business? Once you answer this question truthfully (and "more followers" doesn't count) you have the first steps to your social media marketing strategy. Social Media Marketing Strategy Goals: Setting Yourself Up For Success What do we mean by goal? Goal = Knowing … [Read more...]
Changing Your Social Media Plan As You Go
Social media is always changing. That makes creating and adjusting your social media plan a fun adventure. (That's, right! I said FUN!) It also means you need to be flexible. Changing Your Social Media Plan As You Go You can and should improve your social media plan as you go. How do you know when you need to change? The BIG RED FLAG WARNING is when your Facebook or Instagram (or any other platform you use) measurements start to take a turn and head south a bit. Your social … [Read more...]
How To Create Your Social Media Plan
We blog (and talk) a lot about having a social media plan. IT'S IMPORTANT. That fact will never change. But we do concede that creating a social media plan can be tough if it's not your full-time job. Or if you don't have a team of people (like us) all working full-time to stay educated on all the things. So here is your bullet list to get started. Creating Your Social Media Plan Note that we are going to provide information on a level of assumption that you are a social media manager … [Read more...]