Can social media generate leads? You bet it can. We helped a recent client do just that. This client’s business development team needed more efficient lead generation. Their current social media plan, though seemingly effective, just wasn’t getting it done. We worked together to create a new social media strategy to help them stand out with their audience and bring […]
Tapping Into the Trend of Influencer Marketing
You most certainly have heard the term “influencer marketing”. Your business may even be actively engaging in the practice. Is it for everyone? Is it something to just have on your social media strategy radar, or do you need to be seriously considering implementation? Here is the 2018 influencer marketing prediction that I made – Partnering with […]
Should Your Business Focus on Quality Over Quantity?
It wasn’t hard for me to make a prediction for 2018. I’ve been saying this for months and have already seen it in action. Quality over quantity. It is imperative that your business creates meaningful social media posts directed at your specific audience. Here’s exactly what I said – Less IS more. Last September, Nike posted 5 times on […]
Is Your Business Using Advanced Targeting and Personalization?
It’s my turn to talk about the prediction I made for 2018. If you know me, you know I dig into the data and do my research. So it’s no wonder I said – The analytics and data available through social media channels are unmatched. But with the influx of companies choosing to advertise on social media, […]
Can Your Business Hit it Big with Real-Time Content?
One of the predictions I made for 2018 was a trend toward real-time content that has a short lifespan. Here’s what I said – We are seeing real-time content pay-off right now with Instagram Stories (Snapchat model) and Facebook Live. Some businesses can, and do, benefit from creating a constant stream of on-trend (gifs, Boomerang, videos, Instagram Stories, etc.) content […]
2018 Social Media Predictions
We work hard to stay ahead. To get out in front of what’s new in social media. Since we are continually researching, listening, learning, and sharing, wouldn’t it be fun to predict what’ll be important in 2018? Each of the Move Digital team members took the challenge and offered a prediction for the coming year. See […]
Should I Hire an Agency for My Business Marketing (Part 3)
Businesses may, at some point, be faced with the decision on whether or not to hire an agency for all or some of the marketing. Deciding to hire is only one piece of the puzzle. Choosing the right agency is another. In part 3 or our series, we look at how to choose an agency after […]
Should I Hire an Agency for My Business Marketing (Part 2)
Busy business teams, both small and large, often have an in-house marketing staff. For many reasons, hiring an agency for all or some of the marketing strategy or tasks is a very real conversation to have. Should you hire an agency? In part two of this series, we explore the answer NO. 4 Reasons Why I Should […]
4 Tools to Make Employee Engagement Easy
Employee advocacy can affect your bottom line in a positive way! Sales and prospecting are shown to increase when employees are connected and use social media. 72% of salespeople that use social media as part of their sales process outperform their peers and exceed their quota 23% more often. Brand messages get re-shared 24 times […]
5 Tips for Organizing Your Small Business Social Media
Getting organized can be a challenge for any job. Social media management can be particularly challenging. There’s brand management, customer service, marketing strategy, campaign tactics… all vying for your attention, and their place online. Information moves fast, and if your team isn’t out front and keeping up, it will get left behind. Social media managers have to […]
Why Businesses Should Pay for LinkedIn Ads
Are you missing out by not spending money to advertise on LinkedIn? LinkedIn members are 93% more likely to have a college degree than the average online adult, plus its audience has 2x the buying power of the average web audience. Is this the audience your business has been looking for? Why Professional Service Businesses […]
How To: Social Media Listening for Business
“Most people do not listen with the intent to understand; they listen with the intent to reply” – Stephen R. Covey We talk a lot about monitoring on social media. Looking for comments, reviews, and tweets that need a response. Finding ways to make a connection when genuine engagement is a two-way street. Social listening […]