They say that “planning is key to success”. In social media, EVERYTHING should start with a plan! That’s why you need a social media marketing strategy. The Everything Guide to Creating a Social Media Marketing Strategy Your strategy is an on-going project, with many steps to complete. But trust us, it’s the best thing you […]
Keeping Your Social Media Marketing Strategy Current When Everything is Changing
When it comes to your social media marketing strategy, the last step is making sure all of the other steps work! Seems simple enough. So far you’ve… Set realistic goals Audited all of your social media Set up ways to measure success Researched who you’re talking to and what they want to see Created the […]
Planning the Perfect Content for Your Social Media Marketing Strategy
So far, we’ve worked through the steps of creating a brand new and amazing social media marketing strategy for your business. And each step has been paving the path towards completing that strategy. Now we decide what we’re going to put out there (content), which really is the most fun part. Think of all the […]
3 Things You Must Research for Your Social Media Marketing Strategy
Research! That might be a word you haven’t heard since college and all of those papers you had to write. Well, I hate to break it to you, but writing a social media marketing strategy is a lot like writing a college paper. You have to do your research to find vital information to make […]
Measuring Your Social Media Marketing Strategy Goals
Remember those goals you set for your social media marketing strategy? To jog your memory, go here: Social Media Marketing Strategy Goals: Setting Yourself Up For Success Now it’s time to figure out how to measure them! Think of your strategy like a new recipe… you have to measure the ingredients to make sure the […]
Creating a Social Media Marketing Strategy Starts With an Audit
When creating your social media marketing strategy, you have to take inventory of what you currently have to work with. But sometimes…. you get a surprise!! Oh, didn’t know your co-worker set up an Instagram page for the IT Group? How about that your boss let his daughter create a company Snapchat? These scenarios can […]
Social Media Marketing Strategy Goals: Setting Yourself Up For Success
It’s time to set goals. For your social media marketing strategy. It’s not hard, but it does require you to put your thinking cap on and ask the tough question: What do you want your social media to do for your business? Once you answer this question truthfully (and “more followers” doesn’t count) you have […]
What is a Social Media Marketing Strategy and Why Do You Need One Now?
They say that “planning is key to success”. In social media, EVERYTHING should start with a plan! If you don’t know why your business is on Instagram, or not on Snapchat, then how can you use the platform correctly? If you don’t understand what your audience is looking for, how will you know how to […]
How To Research Your Social Media Marketing Plan
Are you struggling to fit social media into your current marketing plan? Do you have a boss who’s always asking for something more formal when it comes to social media? Do you have someone continually coming into the office and asking why your business isn’t on ______ (insert latest social media trend), or otherwise trying […]
8 Steps To Achieve Social Media Marketing Success
Success means different things to different people. And it’s quantifiable in different ways. Determining what success means to you and your social media strategy can be tough. Even today when social media is an expected component of your marketing efforts, it can be hard to gauge. 8 Steps To Achieve Social Media Marketing Success If […]
How to Keep Up With Social Media When Everything Keeps Changing
Social media is always changing. Don’t believe us? Then you haven’t been paying attention the last 5 years. If, on the other hand, you have a social media strategy in place but you’ve struggled to keep up with the ever-changing landscape and algorithms so that it works properly… relief is here! Keeping up with the changes […]
Create a Social Media Strategy in 6 Simple Steps
You wouldn’t make a significant business decision without a plan, right? No, you’d want to make sure you knew as much information as possible to predict the outcome of your decision. To understand how to focus your efforts for the best results. Social media is no different. “You need to know how and why you’re getting […]