We have established the importance of a regular social media audit. To recap: What is a Social Media Audit and Why Do You Need To Do One? Now we are working our way through all of the information you need to conduct this audit. And making no excuses on much work it will take. Keep Up With Your Social Media Profiles Part of the audit process is finding all of the social media profiles your company has out in the digital world - the ones you know about, the ones that have managed to … [Read more...]
The Everything Guide to Creating a Social Media Marketing Strategy
They say that “planning is key to success”. In social media, EVERYTHING should start with a plan! That's why you need a social media marketing strategy. The Everything Guide to Creating a Social Media Marketing Strategy Your strategy is an on-going project, with many steps to complete. But trust us, it's the best thing you can do for your business social media. 1. Start with our free strategy checklist. This is what it looks like ⬇️ and just below is a link to download and save … [Read more...]
Keeping Your Social Media Marketing Strategy Current When Everything is Changing
When it comes to your social media marketing strategy, the last step is making sure all of the other steps work! Seems simple enough. So far you've... Set realistic goalsAudited all of your social mediaSet up ways to measure successResearched who you're talking to and what they want to seeCreated the content to post Now it's time to test, measure, listen and make adjustments. Keeping Your Social Media Marketing Strategy Current When Everything is Changing TEST Are you able to … [Read more...]
Planning the Perfect Content for Your Social Media Marketing Strategy
So far, we've worked through the steps of creating a brand new and amazing social media marketing strategy for your business. And each step has been paving the path towards completing that strategy. Now we decide what we're going to put out there (content), which really is the most fun part. Think of all the different kinds of content you could choose Make good choices, and you will have social media platforms that YOUR CUSTOMERS WILL LOVE! Planning the Perfect Content for Your Social … [Read more...]
3 Things You Must Research for Your Social Media Marketing Strategy
Research! That might be a word you haven't heard since college and all of those papers you had to write. Well, I hate to break it to you, but writing a social media marketing strategy is a lot like writing a college paper. You have to do your research to find vital information to make it all come together. 3 Things You Must Research for Your Social Media Marketing Strategy To make your research tasks easier, I've broken them up into three topics. #1 Research the … [Read more...]