Why in the world are digital billboards alive and well in 2017? While billboards might be considered dinosaurs in the marketing industry, we the people have an ever-shortening attention span. I can't blame businesses for seeking a captive audience and few seconds of attention. Put that on daily repeat, and the message will start to seep into one's sub-conscience. SCORE! But what about social media? It's cheaper and more targeted. Isn't that the more responsible way to spend your … [Read more...]

Ding! New email. Ping! More Facebook comments. Ring! New text message. How can you hope to accomplish anything with such a symphony of activity constantly ringing? Short answer: you can't. Studies show that constantly switching between tasks reduces overall efficiency. Most task switching only takes a few seconds, like glancing at your cell phone to see what type of notification just pinged. That look and the mental power it takes to read and understand the notification is enough of a … [Read more...]