Where are people finding out about new products in the age of social media? Well, 60% of them are finding out on Instagram! Hey, I agree because that’s been my new favorite place to go “shopping”. An even more impressive statistic? Three-quarters take action after seeing a post. Turn those actions into sales! How to […]
How to Analyze Your Instagram Marketing: Metrics that Matter
Hopefully, by now, you’ve set up your business Instagram account and may even be running ads on it. Using Instagram to market your business can actually be fun. Yes, fun! And it might be just what you needed to inject some real personality into your products and brand. So what’s the next step? How to Analyze […]
How to Use Instagram Ads to Generate More Business
Now that your business is using Instagram (you are, right?), you’re having fun posting pictures and interacting with the other 700 million daily users! Well, maybe you aren’t engaging with ALL 700 million, but you are building your audience of followers and regularly adding to the photo gallery. Now it’s time to use Instagram to market your business […]
Getting Started: How to Set Up an Instagram Business Profile
Let’s talk Instagram. You are on it, right? You love to post pics and “heart” those family vacation photos? Maybe you’ve even posted a picture of your fancy dinner or a selfie with friends. If so, you are one of 800 million active Instagram users! Those 800 million users don’t just follow their favorite people […]
Your Business Should Advertise on Social Media and This is Why
This is the first blog in a series where we explore the parts of social media that businesses aren’t doing, but should be. As we talk to potential clients and teach classes, we hear so many excuses. In this article, we’re going to bypass those excuses and tell it to you straight. Let’s start with […]
Tips to Improve Your Social Media Photos
The human brain processes visual data much faster than text. In fact, it processes this visual information about 60,000 times more quickly! Even more important than that, we humans can recall information we’ve seen better than news we’ve heard. Why is that important in social media? We’re glad you asked! Tips to Improve Your Social […]
Tapping Into the Trend of Influencer Marketing
You most certainly have heard the term “influencer marketing”. Your business may even be actively engaging in the practice. Is it for everyone? Is it something to just have on your social media strategy radar, or do you need to be seriously considering implementation? Here is the 2018 influencer marketing prediction that I made – Partnering with […]
Shooting Your Own Facebook and Instagram Videos for Business
Are you still apprehensive about making a video to use on Facebook or Instagram? Then this is the post where we spill all our secrets. Once you read this, you’ll know exactly what we tell our clients and class attendees. It’s important to note that this is advice for the videos that fall outside the range […]
Our Best Facebook and Instagram Video Advice for Businesses
We can’t ignore the video that fills our news feeds. And it’s pretty obvious we don’t want to! People are posting 75% more videos on Facebook than they did a year ago. With 8 billion average daily video views from 500 million users, it’s what everyone wants to see. Look at these stats – Videos now make […]
2018 Social Media Predictions
We work hard to stay ahead. To get out in front of what’s new in social media. Since we are continually researching, listening, learning, and sharing, wouldn’t it be fun to predict what’ll be important in 2018? Each of the Move Digital team members took the challenge and offered a prediction for the coming year. See […]
Why Businesses Should Pay for Instagram Ads
If your business is not currently using or exploring Instagram as a marketing tactic, you should be. Instagram is currently the fastest growing social media platform. We’ve shown you how businesses can use Instagram for free, but now it’s time to see what the benefits are for paid ads. Why Businesses Should Pay for Instagram Ads […]
The Business Guide to Using Instagram for Free
Instagram is the 4th most downloaded app in the United States. 500 million people are actively using Instagram every month. It’s growing, and it’s a powerful social media tactic for small – medium sized businesses. Why? It’s an equal playing field. You don’t have to spend a dime to have the same chance of showing […]