Research! That might be a word you haven’t heard since college and all of those papers you had to write. Well, I hate to break it to you, but writing a social media marketing strategy is a lot like writing a college paper. You have to do your research to find vital information to make […]
It’s time to set goals. For your social media marketing strategy. It’s not hard, but it does require you to put your thinking cap on and ask the tough question: What do you want your social media to do for your business? Once you answer this question truthfully (and “more followers” doesn’t count) you have […]
How do you set measurable social media goals? Let’s break down that sentence. Goal = Knowing what you want Measurable = Having a way to track what you’re doing to get what you want It seems pretty simple to us, but we are always surprised by clients that never considered setting goals for their social […]
Did you know that 73% of executives don’t believe that marketers are focused enough on results?