One of the predictions I made for 2018 was a trend toward real-time content that has a short lifespan. Here’s what I said – We are seeing real-time content pay-off right now with Instagram Stories (Snapchat model) and Facebook Live. Some businesses can, and do, benefit from creating a constant stream of on-trend (gifs, Boomerang, videos, Instagram Stories, etc.) content […]
We’ve been discussing the importance of video in social media. Let’s delve into one of the most critical video techniques that should be on your social media radar – Facebook Live. According to Facebook, users watch a live video more than 3x longer, on average, while it’s happening. Users also comment 10x more frequently on Facebook Live videos […]
Are you still apprehensive about making a video to use on Facebook or Instagram? Then this is the post where we spill all our secrets. Once you read this, you’ll know exactly what we tell our clients and class attendees. It’s important to note that this is advice for the videos that fall outside the range […]
We can’t ignore the video that fills our news feeds. And it’s pretty obvious we don’t want to! People are posting 75% more videos on Facebook than they did a year ago. With 8 billion average daily video views from 500 million users, it’s what everyone wants to see. Look at these stats – Videos now make […]
We work hard to stay ahead. To get out in front of what’s new in social media. Since we are continually researching, listening, learning, and sharing, wouldn’t it be fun to predict what’ll be important in 2018? Each of the Move Digital team members took the challenge and offered a prediction for the coming year. See […]
By now you may have heard about the News Feed test Facebook is running in 6 countries. If you haven’t, here is a summary: In this trial, Facebook is moving all Business Pages content, except for paid placements, into a separate feed called ‘Explore’. Only the family and friends you follow will show up in your […]
Spending money to advertise on Facebook can be a big decision for any business. Before you jump in, it’s a good idea to get a better understanding of the process, who is using Facebook and how to implement ads. Why Businesses Should Pay for Facebook Ads Facebook has 1.86 billion monthly active users, worldwide Facebook’s […]
Individuals are turning to social media for their customer service needs. It might come in the form of a Facebook message or a tag on Twitter, but there’s little doubt customers and members are using social media more and more for a direct connection. Sprout Social found in a survey last year that 90% of people had used social media […]
As a business, being helpful to your customers is a top priority. You want them to have a great experience when interacting with your brand, whether their engagement experience is in-person or online. In the process, you might find that certain customer issues come up again and again. Are there questions that frequently get asked when […]
What’s one of the easiest ways to get information out to consumers? Go where they already are: on Facebook! And what even tops that? You can reach people, who are telling you they want to be reached, for FREE. You can use Facebook effectively without spending a dime. Here’s how. Business Guide to Using Facebook […]
What’s the saying…. “You don’t know what you don’t know?”
That’s especially true when social media is one of a million things on your to-do list.
As a professional social media manager even I rely on a group effort to stay informed and learn new features. The constant change is a challenge.
Your Facebook ads are up and running. Now what?
That’s a great question. All too often Facebook posts are boosted and… that’s it. Or an ad is set up in Ads Manager but isn’t reviewed until someone wants to see the results.
Don’t do this!