There is a whole world BEYOND hitting the “Boost Post” button to advertise on Facebook. And we get it… Facebook Ads Manager can be intimidating. That’s why we are here today, to walk you through our Beginner’s Guide to Facebook Ads Manager. Try and follow along while you read, and let’s get you comfortable with […]
How to Build a Social Media Content Calendar (Plus a FREE Content Calendar Template)
It’s the day before your big annual sale. Did you post about it on Facebook? Twitter? Instagram? If not, do you race to write something witty and find a picture that might, kind-of work? But then you ended up posting at a bad time of day, and many people don’t see the post. It certainly […]
How to Audit your Social Media (With a FREE Audit Template)
No one in business likes the word “audit”. Audits aren’t fun. But what if we told you there is one kind of audit that is super important and can even be helpful? YES. A social media audit! WHY!!?? (We can hear you screaming!) You have to make sure your current social media efforts are relevant […]
How to Set Up a Facebook Group for Your Business
Is the thought of a Facebook Group for your business appealing? Do you feel left out because you don’t already have one? If you are thinking about Facebook Groups this much, don’t ignore your feelings… it might be time to see if groups have a place in your social media strategy! Groups are fantastic for engaging […]
How to Set Up a Facebook Business Page: A Beginners Guide
It’s not fair to think that we are all on the same page when it comes to your business and social media. In fact, let’s take a step back and acknowledge that we all have to start from somewhere! We recognize that even today, with almost 2 billion worldwide users of Facebook, your business might […]
Case Study: Increase Event Attendance
What can you do if traditional advertising isn’t bringing people out to your event? That’s the problem our client was facing. And they desperately needed more people to attend their events. If you know us at all, you know we came in with a solution that involved social media advertising! Why? Because it works. We […]
Facebook Page vs Group: Why Your Business Should Have a Facebook Page
Facebook has been in the news a lot lately. Even with all of the headlines, people EXPECT your business to have a Facebook Page. If you are on the fence about putting your business on Facebook, or if your page is dormant, now is the time to get in the ballgame. Personally, though, don’t you LOVE […]
Facebook Page vs Group- Why Your Business Should Have a Facebook Group
You know how Facebook is always changing things. Well, right now Facebook loves groups… and so do I! I belong to 40 Facebook groups! They range from groups of experts who help me do my job better, to groups that exist just to plan a friend’s birthday party. I see new groups created every day! Should […]
Your Business Should Respond Publicly on Social Media and This is Why
You get a notification that there’s a comment on the latest Facebook post for your business. It’s a customer offering a critical suggestion on how you can improve your service. What do you do? The answer is that the business responds to that customer with an open and public “reply” comment… just like the original. But, wouldn’t it be […]
Your Business Should Be Creating Video Content on Social Media and This is Why
We talk about creating video content on social media a lot. Like, a whole lot. And for good reason. And if you’re still not creating video content, it’s time to reconsider. Videos work! Video content on social media is more memorable (43%) in comparison to text (18%) and images (36%). 53% of people want to see […]
Your Business Should Advertise on Social Media and This is Why
This is the first blog in a series where we explore the parts of social media that businesses aren’t doing, but should be. As we talk to potential clients and teach classes, we hear so many excuses. In this article, we’re going to bypass those excuses and tell it to you straight. Let’s start with […]
Tips to Improve Your Social Media Photos
The human brain processes visual data much faster than text. In fact, it processes this visual information about 60,000 times more quickly! Even more important than that, we humans can recall information we’ve seen better than news we’ve heard. Why is that important in social media? We’re glad you asked! Tips to Improve Your Social […]