There is no mystery to effectively using Facebook for your business. The key is to set goals and then measure to make sure you are meeting them. That’s where your metrics and analysis come in! What do we mean when we say “metrics”? Metrics are the numbers you will measure against or the result from measuring. How […]
Easy Facebook Set-Up Guide
You know what? You don’t know what you don’t know. We get that. That’s why we’re here to help. That especially extends to setting up a Facebook Business page. Not everyone knows how to do it. And if you do have one already up and running, are you confident it’s set up correctly? Here’s an […]
Getting Started With Facebook Ads
We say this a lot, but it’s true… There is more to Facebook advertising than the “Boost” button. (That might sting, but this is tough love!) Facebook Ads Manager offers you SO many different options that it’s worth figuring out. Options that could meet your goals faster, better and for less money. Take one of […]
Facebook for Business: Your Guide to Getting Started With Facebook
Facebook has more users than any other social media platform, but you already knew that. Now you have to figure out how to use it to market your business- increase sales, get more website visitors, and manage online customer service. “But how do I DO that?” That’s what we hear from our clients too. They […]
7 Simple Steps To B2B Social Media Marketing Success
For B2B companies today, social media has become your new “front door”. Because it’s now a gateway to your business, it’s important to look at the different challenges and opportunities that are specific to a B2B. How are you maximizing your social media efforts, following a clear marketing strategy and meeting your business goals? We’ve got […]
Facebooks Data Breach and What to do About It
You may have heard, recently, about the Facebook data breach affecting over 50 million people. If you were one of those affected by the breach, Facebook logged you out of your account. You should have received a notification on the top of your newsfeed about what occurred. Facebook has also confirmed that third-party sites (websites […]
Facebook Analytics for B2B Marketers
Should B2B marketers analyze Facebook differently than any other business? All good analysis should begin with goals. B2B businesses have goals too, right? Facebook Analytics for B2B Marketers In business, you know how well you’re performing based on measurable data points. For your business, things that can be measured might include increases in revenue, cash flow […]
A Beginners Guide to Facebook Page Insights
One of the (many) benefits to having a Facebook Business page is access to Insights. Insights is precisely what it sounds like… metrics, analysis, data… “insight” into the performance of your page. But the first time you click on Insights (found at the top of the page), you might be a bit overwhelmed. It’s a […]
Examples of Facebook Ads That Work and Why
When you sit down to create a Facebook ad, you know the goal comes first. After that, you gotta think through how to measure its effectiveness. It’s easy to get bogged down in the science of the ad, and not put as much effort into making sure the message and ad content also work toward your […]
How to Use Facebook Custom Audiences
I’ll let you in on a secret. To get the most out of Facebook advertising, you must understand how to design and use a custom audience. You see, after setting your goals, effective Facebook ads depend on the RIGHT AUDIENCE! How to Use Facebook Custom Audiences So to clarify, what do I mean when I say […]
What Is The Facebook Pixel and How Do You Use It For Advertising?
Facebook has many useful tools that are not obvious to the casual user. Even savvy post-slingers may be in the dark as to what’s available. One of those useful tools is called the Facebook Pixel. For those of us who run LOTS of different kinds of Facebook ads with LOTS of different goals, the Facebook Pixel […]
How to Set a Facebook Ad Budget
In this new world of digital advertising, do you feel confident that your budget is big enough? Or do you stay out of the game entirely for fear that your budget is too small? How do you set an ad budget, especially for Facebook ads? How to Set a Facebook Ad Budget There are are […]