We need more emails for our weekly email blast. One of our clients needs people to request more information about their services. Another client would like people to call and schedule an appointment. If only there was a Facebook ad that made it easy for someone to do these things while scrolling through their feed? OH, BUT THERE IS! It's called a Facebook Lead Gen ad, with Gen being short for Generation or Generating. The goal of this Facebook ad is to "generate a lead". Lead Gen … [Read more...]
How to Use Facebook Ads to Sell More Online
Would you like more people to purchase products in your online store? I bet the answer is a big YES! And just like selling more products, wouldn't it be nice to get more email sign-ups or online applications (if that's your thing)? Do you just need people to come to your website and take a specific action? YES! YES! YES! How to Use Facebook Ads to Sell More Online Consider a Facebook Conversion Ad. What the heck is that? A Facebook Conversion ad is an ad that is optimized for an … [Read more...]
How To Create a Facebook Traffic Ad to Send Visitors to Your Website
Do you sell stuff on your website? Do you publish a blog? Does your website have a place to collect information (email sign up, application, survey)? If you answered YES to any one of those questions, you need people to ACTUALLY VISIT your website. So they will do what you need them to do. One way you do this is by sharing the website address (also called a link). Social media is one of the best places to share your website links and direct people to your website! Facebook also has a … [Read more...]
When Is It Time To Spend Money On Social Media Ads
When is it time to spend money on social media ads? Let's get right to the answer: NOW! (Just kidding. We’ll give you a little bit more info than that.) When Is It Time To Spend Money On Social Media Ads In the spirit of no time to waste, here are 6 reasons why you should make it happen as soon as possible. And they are not just "reasons" for the sake of convincing you... they are backed up with data. THAT is the most convincing thing of all. 6 Reasons to Spend Money on Social Media … [Read more...]
Getting Started With Facebook Ads
We say this a lot, but it's true... There is more to Facebook advertising than the "Boost" button. (That might sting, but this is tough love!) Facebook Ads Manager offers you SO many different options that it's worth figuring out. Options that could meet your goals faster, better and for less money. Take one of our recent clients as an example. They had an aggressive goal to double sales over the previous year. They had been boosting their own posts, but knew they needed help with ads. … [Read more...]