We have established the importance of a regular social media audit. To recap: What is a Social Media Audit and Why Do You Need To Do One? Now we are working our way through all of the information you need to conduct this audit. And making no excuses on much work it will take. Keep […]
When it comes to your social media marketing strategy, the last step is making sure all of the other steps work! Seems simple enough. So far you’ve… Set realistic goals Audited all of your social media Set up ways to measure success Researched who you’re talking to and what they want to see Created the […]
Remember those goals you set for your social media marketing strategy? To jog your memory, go here: Social Media Marketing Strategy Goals: Setting Yourself Up For Success Now it’s time to figure out how to measure them! Think of your strategy like a new recipe… you have to measure the ingredients to make sure the […]
Hashtags can play a crucial role in your Instagram business strategy. You might be rolling your eyes right now at a blog devoted to hashtag performance, but hear me out. Hashtags can – help content be found track a conversation discover user-generated content track ad and branding opportunities They are useful and, dare I say necessary, in […]
Employee advocacy can affect your bottom line in a positive way! Sales and prospecting are shown to increase when employees are connected and use social media. 72% of salespeople that use social media as part of their sales process outperform their peers and exceed their quota 23% more often. Brand messages get re-shared 24 times […]
Creating professional looking videos for social media is no longer a job for the pros. In the fast-paced world of social media, videos need to be frequently posted. There are great tools available to do just that. Your team can create videos when and where you need them. 4 Easy-to-Use Social Media Video Tools If you […]
Marketing and social media management are best tamed with useful project management tools. Whether you are a small business or a large corporation with several offices, project management tools help you stay on the same page, keep tasks from falling through the cracks, and keep projects organized. 5 Project Management Tools for Your Business Figuring out […]
Your social media feeds are full of colorful graphics and eye-catching videos. You’ll find them coming from all kinds of businesses, and professionals, populating your social stream. Why is there so much to LOOK AT on social media? Because everyone is vying for your attention with their post. How can a business or professional, or your […]
Teams have to communicate and, in 2017, they have to do it efficiently. No one has time to be switching between email, text messages, social media messages and the new app of the month. If your team needs an open line of communication that’s both easy and useful, we’ve got 7 tools for you to consider. […]
Individuals are turning to social media for their customer service needs. It might come in the form of a Facebook message or a tag on Twitter, but there’s little doubt customers and members are using social media more and more for a direct connection. Sprout Social found in a survey last year that 90% of people had used social media […]
Work smarter, not harder! That’s how we operate.
If there is a tool that can help us be more productive with our day, we are game to give it a try.
In that spirit, we’ve been using Chrome extensions quite a bit.
Digital tools can be a benefit to any business, but are especially helpful to small businesses.
If your company is like ours, you need to ensure that you maximize productivity and spend money wisely.