Stats: Instagram for Business

Instagram recently revealed that over 200,000 businesses have taken advantage of their advertising platform since it was launched in September 2015.

This announcement lead us to explore the business of Instagram.

What types of businesses are using the platform in their marketing efforts? Who is today’s Instagram consumer? How are businesses leveraging Instagram to further their marketing goals?

Below you will find the results of our investigation into the business of Instagram.

If your business is debating joining Instagram, this data will help you make an informed decision about whether the Instagram platform is a good fit for your business and industry.

Instagram for Business

From non-profits to Fortune 500 companies, Instagram is proving to be a powerful marketing tool.

Who Is Using Instagram

Businesses of all sizes and types are using Instagram as a part of their marketing efforts.

9% of small businesses use Instagram | Source
33% of Fortune 500 companies use Instagram | Source
23% of U.S. brands use Instagram | Source
32.3% of U.S. companies with 100+ employees use Instagram | Source
90% of Interbrand 100 Companies use Instagram account | Source

Industries Using Instagram

All industries seem to be embracing Instagram, at least to some degree.

96% of U.S. fashion brands use Instagram | Source
91% of retail brands use Instagram | Source
50% of charities and nonprofits use Instagram | Source

Industries with the most Instagram followers in 2015:

Sporting Goods
Apparel
Luxury Goods
Restaurants
Media

Source

Industries with the highest Instagram follower growth rates in 2015:

Alcohol
Transportation
Retail
Fast Moving Consumer Goods
Technology

Source

Industries with the most engagement on Instagram in 2015:

Media
Fashion
Sporting Goods
Beauty
Auto
Electronics

Source

Instagram Advertising

Instagram advertising is proving to be a powerful tool for businesses.

200,000 – Number of businesses using Instagram ads | Source
200 – Number of countries with businesses using Instagram ads | Source
25 – Percentage of Instagram advertisers located outside of the United States | Source
$66.75 – Average sales order value for visitors referred by Instagram | Source
$0.65 – Global Instagram ad cost-per-click | Source
0.9 – Global Instagram ad click through rate | Source

Instagram Publishing Habits of Brands

Looking at the posting habits of brands reveal several key trends that all businesses on Instagram can take advantage of to improve engagement.

7 – Number of times per week the average brand posts on Instagram | Source
35 – Percentage of brand posts that include emojis | Source
????(Camera) – Most used emoji by brands on Instagram | Source
❤ (Heart) – Emoji that generates the most engagement on Instagram for brands | Source
2.5 – Average number of hashtags used by brand posts on Instagram | Source
9 – Percentage of brands who utilize user generated content on their Instagram pages |Source

Consumers and Brands on Instagram

The Instagram Consumer

The current Instagram consumer is young, engaged, and has money to spend. This makes it an ideal demographic for marketers.

75 million daily active users | Source
41% of Instagram users are 16 – 24 years old | Source
25% of Instagram users are 25 – 34 years old | Source
52% of all US teen internet users have Instagram accounts | Source
3.5 billion likes every day | Source
80 million photos are posted to Instagram every day | Source
75% of Instagram users live outside of the United States | Source
59% of Instagram users access the site every | Source
35% of Instagram users who visit the site several times a day | Source
28% of all internet users use Instagram | Source

Consumers & Brands

Consumers are actively using Instagram as a channel to interact with brands.

53% of users follow brands on Instagram | Source
44% of users research brands on Instagram | Source
60% of users have learned about products and services on Instagram | Source
75% of users have taken action after seeing an Instagram post | Source
Consumers remember information from sponsored posts on Instagram 2.9 times better than from other online advertising platforms | Source

This is a lot of data to absorb, but a careful read-through will help you decide if Instagram is right for your business.

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