We’ve got the answers to the most frequently asked questions about digital marketing, SEO, social media, online advertising, and more.
Website Design
What does web design cost?
The cost of a new website (or web redesign) depends on the project. After discussing your needs, we'll know more.
How long will it take for Move Digital Group to build a website?
Every website build is different. We won't know until we have a conversation with you about your needs and how we can best help you meet your goals.
Do you only create WordPress websites?
Yes, we only create Wordpress websites. Wordpress is a robust Content Management System. We have found that it works best for our clients who want websites that are both easy to use and flexible as your company changes.
Will I be able to update the website myself when it’s finished?
Sure! We build websites that are easy to understand and maintain. And we'll train you so you can make updates to the site on your schedule.
Will you maintain the site for me?
Yes, we can. We provide ongoing support for many of our clients who prefer to avoid the headache of website maintenance.
If I have an existing website, can Move Digital Group help with a redesign?
Yes! We are experienced at helping clients with existing websites manage redesigns to meet new goals. Contact us to see how we can help you.
How will people find my website?
Once your website is launched, you need to create a plan to promote your site with your business goals in mind. We build SEO optimized websites and offer digital marketing and social media campaigns that help your website be found on search engines so you can meet your business goals.
Search Engine Optimization
What is Search Engine Optimization?
SEO, or Search Engine Optimization, is everything that you do on or off your website to get people to your visit your page. Ideally, you want to increase the quantity and quality of your web traffic through internet search engines (Google, Bing, Yahoo, etc.).
Why do we need SEO services?
Ranking high on search engine results is essential to your digital marketing. People (90% of the whole world population) only look at the first-page result of their search engine results. That means if you are not on the first page of that search, you are not going to be found by your audience.
What’s the difference between organic and paid search?
Organic search (SEO) results are earned by having a website that is easily read and authorized by the search engine. Paid results are just that; paid for and noted as such on the search results.
Does Move Digital Group guarantee rankings?
No one can guarantee the number one spot on the first page of Google.
Google’s algorithms change regularly so you may find yourself there one day but not the next. But, if you have a well-constructed website that is search engine friendly, and you keep it updated and well maintained, then you'll have a good chance at a high page ranking.
Social Media Marketing
How can Move Digital Group manage someone else’s social media?
Social Media is just another form of marketing. Once we are educated about your industry, we’ll build a strategic plan (with firm goals) together. That plan is what will guide us in how to post and engage with the audience on your behalf.
How long will it take to see results from social media?
Social Media Marketing is a long-term investment, not a short term solution. Clients typically see results within 6 months. That can vary, however, depending on your industry and your specific goals. A nonprofit selling $20 tickets to an event will see results faster than a realtor selling million dollar homes. Relationships and trust are built over time and within the parameters of realistic goals.
How can we trust you to represent our brand correctly?
As social media professionals, we have to become knowledgable in any industry we represent, so that content creation is natural. When we enter into an agreement, there is an intensive learning process coupled with meetings for new clients to explain the industry and ensure we get the proper education on your brand.
Digital Advertising
How do you set a budget for digital advertising?
Our ad experts will work with you to determine a budget based on your goals. We will assess the competitiveness of the market and will suggest a minimum and maximum budget. We'll then optimize your campaign to ensure that we are making the most of your budget to generate a good return on investment.
Is your digital advertising managed in-house or through a third party?
All digital advertising planning and ad buys are done in-house. Each client is assigned a Move Digital Group Account Manager who handles ad placement, management, and optimization. There is no “set it and forget it” with Move Digital Group digital advertising.
How quickly will I see results from digital ads?
Everyone's favorite answer is "it depends," right? Well, in this case, it really does. We create a customized digital ad strategy for each client. The strategy is based on where you currently stand, what materials you have, and the goals you need to achieve.
For planning purposes, we typically tell clients that they should plan to advertise no less than 3 months. Most clients are seeing great results within 6 months.
Content Creation
How do you write for so many different industries?
We are able to write for different businesses by doing thorough research and conducting interviews. We will also talk to your employees, who know your company and industry best.
Does Move Digital Group offer video production capabilities? If so, do you work with a contracted partner to produce or do you have in-house resources?
The answer is both! We offer some video production in-house. Clients typically require us to work closely with a local video production contractor.