Remember those goals you set for your social media marketing strategy? To jog your memory, go here: Social Media Marketing Strategy Goals: Setting Yourself Up For Success Now it's time to figure out how to measure them! Think of your strategy like a new recipe... you have to measure the ingredients to make sure the food comes out tasting like it's supposed to. You can't get the beautiful dish without identifying and measuring the ingredients! They key is to select metrics (or ways … [Read more...]

When creating your social media marketing strategy, you have to take inventory of what you currently have to work with. But sometimes.... you get a surprise!! Oh, didn't know your co-worker set up an Instagram page for the IT Group? How about that your boss let his daughter create a company Snapchat? These scenarios can (and REALLY DO) happen. That's why you need to do a social media audit. Use your marketing strategy time to do the digging, and discover what really has your … [Read more...]

It's time to set goals. For your social media marketing strategy. It's not hard, but it does require you to put your thinking cap on and ask the tough question: What do you want your social media to do for your business? Once you answer this question truthfully (and "more followers" doesn't count) you have the first steps to your social media marketing strategy. Social Media Marketing Strategy Goals: Setting Yourself Up For Success What do we mean by goal? Goal = Knowing … [Read more...]

Success means different things to different people. And it's quantifiable in different ways. Determining what success means to you and your social media strategy can be tough. Even today when social media is an expected component of your marketing efforts, it can be hard to gauge. 8 Steps To Achieve Social Media Marketing Success If you are still struggling to figure out what makes your social media "successful", we are here to help with 8 simples steps. We say simple but we really mean … [Read more...]