Choosing social media platforms isn’t one to take lightly. Evaluate each one and select only those that are the best fit for your financial services business. If not, you’ll lose valuable time and money.
As you read this case study, keep in mind this process of creating a data-driven strategy can be applied to any industry or company with concrete goals. I would strongly encourage following along with your own company in mind, and see how these tactics can be applied in your situation.
78% of the U.S. population has a social networking profile.
According to recent Pew Research Center report, your employees are using social media to benefit their work experience by-
connecting with co-workers and build on-the-job relationships
getting information that helps them do their job
taking a mental break from work-related tasks
The worst possible thing employers can do concerning social media is ignore the role it plays in the lives of your employees.
The lines between personal and professional are clear as mud, as we like to say in the South.
Facebook, LinkedIn, Twitter and Instagram are all places we socialize with one another… just as we would on a public sidewalk, church foyer or our own living room.
With the lines so blurred, should employers be concerned with what their employees post on social media?
The answer is yes.
Is my social media working?
That’s an important question to ask.
Even more important is knowing how to arrive at the answer.
Whether you manage social media internally or contract it out to an agency, there have to be measurements in place so that you know the day-to-day efforts are paying off.
A business only has one chance to make a great first impression.
A well-trained staff, professional office space and websites are designed to make the best of this opportunity.
An often overlooked entryway is social media.
LinkedIn is a powerful social tool and provides a great opportunity for businesses to establish thought leadership with their target audience.
Yet, many businesses struggle using the “world’s largest professional social network”.
Do you know how many email leads your business receives a day? Is it enough to keep growing your business? Are you looking for new ways to increase email signups?
If you are like most business owners, the answer is YES.
You are always looking for new ways to expand your sales funnel.
Political candidates are using social media to get their messages out.
To ask for your vote. To tell you why they deserve your vote.
And we the voters are tuned in and listening as we try to make informed decisions.
Social media can be a powerful tool. It helps businesses establish thought leadership, generate leads, retain customers, and build reputations in tough markets.
Customer service directly impacts your bottom line. Great customer service retains clients and attracts new business. In contrast, bad customer service creates a loss of reputation, sales and revenue.
Customers want help quickly and easily through their preferred communication channel.
Do you ever feel there is simply not enough time in the day to resolve every customer issue and still meet high expectations?
Did you know that 73% of executives don’t believe that marketers are focused enough on results?