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As a small business owner, social media might be low on your priority list, but I’m here to tell you it shouldn’t be.
Social media is forward facing, just like your office, staff, products and services and your branding. And it may be the first impression a potential client has of your business.
LinkedIn is often considered a social platform for professional networking.
But those in the know realize it offers decidedly more- recruiting, prospecting, marketing, research, and the list goes on.
While there is a lot that you can do with LinkedIn, there are a few hidden gems that make the platform incredibly useful. And they can save you time if you know how to use them.
Figuring out how to talk about products and services on social media can be really hard. If you follow the 80/20 rule, it may be difficult to know where products fit into the mix.
But it can be done and done well.
Digital video has become a part of our day to day lives, growing in production and demand. We are using video to consume information every day, whether for business or personal use. Platforms like YouTube, with it’s billion+ users, are becoming one of our best resources for education and entertainment.
How can you harness the power of video to market your business?
There is no magic or trickery to growing a successful social media presence. It takes hard work and dedication.
To grow your business on social media, you will need a strategy and goals.
If you don’t have those in place, stop reading right here… this article won’t do you any good.
Assuming you do have a strategy, here are a few tips and tricks that you can work into your tactics. Growth won’t be an overnight sensation, but the correct approach works every time.
“You know we have someone that knows how to post on social media already, right? They even have access to HootSuite and everything.”
A few weeks ago, that was said to me in the middle of a meeting with potential clients.
They are failing at social media.
And even though social media continues to be at the top of the list for most business owners (and marketers), it’s just not giving them results. It’s not yielding a return on investment. It’s not doing anything.
Why? Why are these companies failing at social media?
Choosing social media platforms isn’t one to take lightly. Evaluate each one and select only those that are the best fit for your financial services business. If not, you’ll lose valuable time and money.
As you read this case study, keep in mind this process of creating a data-driven strategy can be applied to any industry or company with concrete goals. I would strongly encourage following along with your own company in mind, and see how these tactics can be applied in your situation.
78% of the U.S. population has a social networking profile.
According to recent Pew Research Center report, your employees are using social media to benefit their work experience by-
connecting with co-workers and build on-the-job relationships
getting information that helps them do their job
taking a mental break from work-related tasks
The worst possible thing employers can do concerning social media is ignore the role it plays in the lives of your employees.
The lines between personal and professional are clear as mud, as we like to say in the South.
Facebook, LinkedIn, Twitter and Instagram are all places we socialize with one another… just as we would on a public sidewalk, church foyer or our own living room.
With the lines so blurred, should employers be concerned with what their employees post on social media?
The answer is yes.
Is my social media working?
That’s an important question to ask.
Even more important is knowing how to arrive at the answer.
Whether you manage social media internally or contract it out to an agency, there have to be measurements in place so that you know the day-to-day efforts are paying off.
A business only has one chance to make a great first impression.
A well-trained staff, professional office space and websites are designed to make the best of this opportunity.
An often overlooked entryway is social media.
