Instagram is the 4th most downloaded app in the United States. 500 million people are actively using Instagram every month. It’s growing, and it’s a powerful social media tactic for small – medium sized businesses. Why? It’s an equal playing field. You don’t have to spend a dime to have the same chance of showing […]
People want information! And where do people go for information these days? They turn to Twitter. Don’t let Twitter be the outcast of your social media strategy. It’s a lot easier to use and understand than it looks. Plus, you can reach people, who are telling you they want to be reached, for FREE. Here’s […]
What’s one of the easiest ways to get information out to consumers? Go where they already are: on Facebook! And what even tops that? You can reach people, who are telling you they want to be reached, for FREE. You can use Facebook effectively without spending a dime. Here’s how. Business Guide to Using Facebook […]
Is your company looking for ways to – Build credibility? Increase brand awareness? Create community goodwill? Reach key demographics? Stand out from the competition? Did you know that you can accomplish all of those objectives with one thing? It’s true! The answer: Community investment through event sponsorship. One of the easiest and most high-profile ways […]
What’s the saying…. “You don’t know what you don’t know?”
That’s especially true when social media is one of a million things on your to-do list.
As a professional social media manager even I rely on a group effort to stay informed and learn new features. The constant change is a challenge.
Ever watch videos on Facebook at work, in line at the bank or in a doctor’s waiting room? Yep, me too.
That’s why I hate Facebook’s recent announcement about video autoplay with sound, a new feature rolling out on Facebook mobile.
As a small business owner, social media might be low on your priority list, but I’m here to tell you it shouldn’t be.
Social media is forward facing, just like your office, staff, products and services and your branding. And it may be the first impression a potential client has of your business.
LinkedIn is often considered a social platform for professional networking.
But those in the know realize it offers decidedly more- recruiting, prospecting, marketing, research, and the list goes on.
While there is a lot that you can do with LinkedIn, there are a few hidden gems that make the platform incredibly useful. And they can save you time if you know how to use them.
Figuring out how to talk about products and services on social media can be really hard. If you follow the 80/20 rule, it may be difficult to know where products fit into the mix.
But it can be done and done well.
Digital video has become a part of our day to day lives, growing in production and demand. We are using video to consume information every day, whether for business or personal use. Platforms like YouTube, with it’s billion+ users, are becoming one of our best resources for education and entertainment.
How can you harness the power of video to market your business?
There is no magic or trickery to growing a successful social media presence. It takes hard work and dedication.
To grow your business on social media, you will need a strategy and goals.
If you don’t have those in place, stop reading right here… this article won’t do you any good.
Assuming you do have a strategy, here are a few tips and tricks that you can work into your tactics. Growth won’t be an overnight sensation, but the correct approach works every time.
“You know we have someone that knows how to post on social media already, right? They even have access to HootSuite and everything.”
A few weeks ago, that was said to me in the middle of a meeting with potential clients.
They are failing at social media.
And even though social media continues to be at the top of the list for most business owners (and marketers), it’s just not giving them results. It’s not yielding a return on investment. It’s not doing anything.
Why? Why are these companies failing at social media?