One of the predictions I made for 2018 was a trend toward real-time content that has a short lifespan. Here’s what I said – We are seeing real-time content pay-off right now with Instagram Stories (Snapchat model) and Facebook Live. Some businesses can, and do, benefit from creating a constant stream of on-trend (gifs, Boomerang, videos, Instagram Stories, etc.) content […]
We’ve been discussing the importance of video in social media. Let’s delve into one of the most critical video techniques that should be on your social media radar – Facebook Live. According to Facebook, users watch a live video more than 3x longer, on average, while it’s happening. Users also comment 10x more frequently on Facebook Live videos […]
By now you may have heard about the News Feed test Facebook is running in 6 countries. If you haven’t, here is a summary: In this trial, Facebook is moving all Business Pages content, except for paid placements, into a separate feed called ‘Explore’. Only the family and friends you follow will show up in your […]
Getting organized can be a challenge for any job. Social media management can be particularly challenging. There’s brand management, customer service, marketing strategy, campaign tactics… all vying for your attention, and their place online. Information moves fast, and if your team isn’t out front and keeping up, it will get left behind. Social media managers have to […]
As a business, being helpful to your customers is a top priority. You want them to have a great experience when interacting with your brand, whether their engagement experience is in-person or online. In the process, you might find that certain customer issues come up again and again. Are there questions that frequently get asked when […]
Let’s be clear up front. When it comes to responding to customers or members on social media, especially difficult ones, you should reply if at all possible. Right now, too many businesses are not responding at all. Or are answering too late, missing the window of opportunity to engage with their customers. Leading retail brands reply […]
Your customers want information. How can you better communicate with consumers? One under-utilized way is through social media platforms like LinkedIn. It provides a perfect place to post information about your professional services business. What’s more? It’s an especially ideal place to reach the highly desirable young professional demographic. Having undergone more than a few […]
Instagram is the 4th most downloaded app in the United States. 500 million people are actively using Instagram every month. It’s growing, and it’s a powerful social media tactic for small – medium sized businesses. Why? It’s an equal playing field. You don’t have to spend a dime to have the same chance of showing […]
People want information! And where do people go for information these days? They turn to Twitter. Don’t let Twitter be the outcast of your social media strategy. It’s a lot easier to use and understand than it looks. Plus, you can reach people, who are telling you they want to be reached, for FREE. Here’s […]
What’s one of the easiest ways to get information out to consumers? Go where they already are: on Facebook! And what even tops that? You can reach people, who are telling you they want to be reached, for FREE. You can use Facebook effectively without spending a dime. Here’s how. Business Guide to Using Facebook […]
Is your company looking for ways to – Build credibility? Increase brand awareness? Create community goodwill? Reach key demographics? Stand out from the competition? Did you know that you can accomplish all of those objectives with one thing? It’s true! The answer: Community investment through event sponsorship. One of the easiest and most high-profile ways […]
What’s the saying…. “You don’t know what you don’t know?”
That’s especially true when social media is one of a million things on your to-do list.
As a professional social media manager even I rely on a group effort to stay informed and learn new features. The constant change is a challenge.