It’s the day before your big annual sale. Did you post about it on Facebook? Twitter? Instagram? If not, do you race to write something witty and find a picture that might, kind-of work? But then you ended up posting at a bad time of day, and many people don’t see the post. It certainly […]
How to Audit your Social Media (With a FREE Audit Template)
No one in business likes the word “audit”. Audits aren’t fun. But what if we told you there is one kind of audit that is super important and can even be helpful? YES. A social media audit! WHY!!?? (We can hear you screaming!) You have to make sure your current social media efforts are relevant […]
Create a Social Media Strategy in 6 Simple Steps
You wouldn’t make a significant business decision without a plan, right? No, you’d want to make sure you knew as much information as possible to predict the outcome of your decision. To understand how to focus your efforts for the best results. Social media is no different. “You need to know how and why you’re getting […]
How to Set Up a Facebook Group for Your Business
Is the thought of a Facebook Group for your business appealing? Do you feel left out because you don’t already have one? If you are thinking about Facebook Groups this much, don’t ignore your feelings… it might be time to see if groups have a place in your social media strategy! Groups are fantastic for engaging […]
How to Set Up a Facebook Business Page: A Beginners Guide
It’s not fair to think that we are all on the same page when it comes to your business and social media. In fact, let’s take a step back and acknowledge that we all have to start from somewhere! We recognize that even today, with almost 2 billion worldwide users of Facebook, your business might […]
How to Analyze Your Instagram Marketing: Metrics that Matter
Hopefully, by now, you’ve set up your business Instagram account and may even be running ads on it. Using Instagram to market your business can actually be fun. Yes, fun! And it might be just what you needed to inject some real personality into your products and brand. So what’s the next step? How to Analyze […]
Getting Started: How to Set Up an Instagram Business Profile
Let’s talk Instagram. You are on it, right? You love to post pics and “heart” those family vacation photos? Maybe you’ve even posted a picture of your fancy dinner or a selfie with friends. If so, you are one of 800 million active Instagram users! Those 800 million users don’t just follow their favorite people […]
Facebook Page vs Group: Why Your Business Should Have a Facebook Page
Facebook has been in the news a lot lately. Even with all of the headlines, people EXPECT your business to have a Facebook Page. If you are on the fence about putting your business on Facebook, or if your page is dormant, now is the time to get in the ballgame. Personally, though, don’t you LOVE […]
Facebook Page vs Group- Why Your Business Should Have a Facebook Group
You know how Facebook is always changing things. Well, right now Facebook loves groups… and so do I! I belong to 40 Facebook groups! They range from groups of experts who help me do my job better, to groups that exist just to plan a friend’s birthday party. I see new groups created every day! Should […]
Your Business Should Respond Publicly on Social Media and This is Why
You get a notification that there’s a comment on the latest Facebook post for your business. It’s a customer offering a critical suggestion on how you can improve your service. What do you do? The answer is that the business responds to that customer with an open and public “reply” comment… just like the original. But, wouldn’t it be […]
Case Study: Social Media Customer Care
What happens when increased awareness brings out an increase in customer complaints? That’s precisely what happened to our client when we began to raise their brand awareness. The increase in exposure resulted in some negative reviews. We worked together with the client to focus on solving these customer service issues with a robust social care strategy. What […]
Can Your Business Hit it Big with Real-Time Content?
One of the predictions I made for 2018 was a trend toward real-time content that has a short lifespan. Here’s what I said – We are seeing real-time content pay-off right now with Instagram Stories (Snapchat model) and Facebook Live. Some businesses can, and do, benefit from creating a constant stream of on-trend (gifs, Boomerang, videos, Instagram Stories, etc.) content […]