Facebook has more users than any other social media platform, but you already knew that. Now you have to figure out how to use it to market your business- increase sales, get more website visitors, and manage online customer service. “But how do I DO that?” That’s what we hear from our clients too. They […]
7 Simple Steps To B2B Social Media Marketing Success
For B2B companies today, social media has become your new “front door”. Because it’s now a gateway to your business, it’s important to look at the different challenges and opportunities that are specific to a B2B. How are you maximizing your social media efforts, following a clear marketing strategy and meeting your business goals? We’ve got […]
Facebook Analytics for B2B Marketers
Should B2B marketers analyze Facebook differently than any other business? All good analysis should begin with goals. B2B businesses have goals too, right? Facebook Analytics for B2B Marketers In business, you know how well you’re performing based on measurable data points. For your business, things that can be measured might include increases in revenue, cash flow […]
A Beginners Guide to Facebook Page Insights
One of the (many) benefits to having a Facebook Business page is access to Insights. Insights is precisely what it sounds like… metrics, analysis, data… “insight” into the performance of your page. But the first time you click on Insights (found at the top of the page), you might be a bit overwhelmed. It’s a […]
How to Keep Up With Social Media When Everything Keeps Changing
Social media is always changing. Don’t believe us? Then you haven’t been paying attention the last 5 years. If, on the other hand, you have a social media strategy in place but you’ve struggled to keep up with the ever-changing landscape and algorithms so that it works properly… relief is here! Keeping up with the changes […]
How to Use Instagram for B2B Business
Are you feeling left out (or off) of Instagram because you are a B2B business? Not sure how to make it work for you? Well, consider this your official invitation to the party! How to Use Instagram for B2B Business Instagram is a growing social media platform that is great for building relationships and […]
Guide to Social Media Calendars with a FREE Social Calendar Template
It’s the day before your big annual sale. Did you post about it on Facebook? Twitter? Instagram? If not, do you race to write something witty and find a picture that might, kind-of work? But then you ended up posting at a bad time of day, and many people don’t see the post. It certainly […]
How to Audit your Social Media (With a FREE Audit Template)
No one in business likes the word “audit”. Audits aren’t fun. But what if we told you there is one kind of audit that is super important and can even be helpful? YES. A social media audit! WHY!!?? (We can hear you screaming!) You have to make sure your current social media efforts are relevant […]
Create a Social Media Strategy in 6 Simple Steps
You wouldn’t make a significant business decision without a plan, right? No, you’d want to make sure you knew as much information as possible to predict the outcome of your decision. To understand how to focus your efforts for the best results. Social media is no different. “You need to know how and why you’re getting […]
How to Set Up a Facebook Group for Your Business
Is the thought of a Facebook Group for your business appealing? Do you feel left out because you don’t already have one? If you are thinking about Facebook Groups this much, don’t ignore your feelings… it might be time to see if groups have a place in your social media strategy! Groups are fantastic for engaging […]
How to Set Up a Facebook Business Page: A Beginners Guide
It’s not fair to think that we are all on the same page when it comes to your business and social media. In fact, let’s take a step back and acknowledge that we all have to start from somewhere! We recognize that even today, with almost 2 billion worldwide users of Facebook, your business might […]
How to Analyze Your Instagram Marketing: Metrics that Matter
Hopefully, by now, you’ve set up your business Instagram account and may even be running ads on it. Using Instagram to market your business can actually be fun. Yes, fun! And it might be just what you needed to inject some real personality into your products and brand. So what’s the next step? How to Analyze […]