Are you struggling to fit social media into your current marketing plan? Do you have a boss who’s always asking for something more formal when it comes to social media? Do you have someone continually coming into the office and asking why your business isn’t on ______ (insert latest social media trend), or otherwise trying […]
Making Instagram Stories Work for Your Business
Let’s talk about Instagram Stories and how to make them work for your business and brand. Wait, what??!! That’s a lot to unpack. Let’s back up for a second. What is an Instagram Story? In its basic form, an Instagram Story is a feature of Instagram that allows users to post pictures or videos that […]
Should Your Business Be On Instagram?
Should your business be on Instagram? Yes. No. Maybe. It’s okay to take some time and find out the right answer. Here are a few things to consider. Should Your Business Be On Instagram? Deciding to be (or stay) on Instagram is not one to take lightly. I know we are talking social media here, but it’s […]
How to Set Measurable Social Media Goals
How do you set measurable social media goals? Let’s break down that sentence. Goal = Knowing what you want Measurable = Having a way to track what you’re doing to get what you want It seems pretty simple to us, but we are always surprised by clients that never considered setting goals for their social […]
8 Steps To Achieve Social Media Marketing Success
Success means different things to different people. And it’s quantifiable in different ways. Determining what success means to you and your social media strategy can be tough. Even today when social media is an expected component of your marketing efforts, it can be hard to gauge. 8 Steps To Achieve Social Media Marketing Success If […]
The Basics of How to Analyze Your Facebook Metrics
There is no mystery to effectively using Facebook for your business. The key is to set goals and then measure to make sure you are meeting them. That’s where your metrics and analysis come in! What do we mean when we say “metrics”? Metrics are the numbers you will measure against or the result from measuring. How […]
Easy Facebook Set-Up Guide
You know what? You don’t know what you don’t know. We get that. That’s why we’re here to help. That especially extends to setting up a Facebook Business page. Not everyone knows how to do it. And if you do have one already up and running, are you confident it’s set up correctly? Here’s an […]
Instagram for Business: Your Guide to Getting Started With Instagram
Instagram is a powerful social media tool for businesses. That is a fact. But if all you know about Instagram is pretty filtered pictures and rows of hashtags, you might not understand how. Through Facebook’s Ads Manager platform, you can use Instagram to place targeted ads, generating business leads and creating conversions. And, you can use […]
Facebook for Business: Your Guide to Getting Started With Facebook
Facebook has more users than any other social media platform, but you already knew that. Now you have to figure out how to use it to market your business- increase sales, get more website visitors, and manage online customer service. “But how do I DO that?” That’s what we hear from our clients too. They […]
7 Simple Steps To B2B Social Media Marketing Success
For B2B companies today, social media has become your new “front door”. Because it’s now a gateway to your business, it’s important to look at the different challenges and opportunities that are specific to a B2B. How are you maximizing your social media efforts, following a clear marketing strategy and meeting your business goals? We’ve got […]
Facebook Analytics for B2B Marketers
Should B2B marketers analyze Facebook differently than any other business? All good analysis should begin with goals. B2B businesses have goals too, right? Facebook Analytics for B2B Marketers In business, you know how well you’re performing based on measurable data points. For your business, things that can be measured might include increases in revenue, cash flow […]
A Beginners Guide to Facebook Page Insights
One of the (many) benefits to having a Facebook Business page is access to Insights. Insights is precisely what it sounds like… metrics, analysis, data… “insight” into the performance of your page. But the first time you click on Insights (found at the top of the page), you might be a bit overwhelmed. It’s a […]