We talk about content calendars all the time. We talk about them because we use them! They save us a ton of time and make content planning easy. In fact, we create them for each new client and teach their value at every opportunity. BUT WHAT IS IT?? (It’s okay to ask that question! Even […]
Changing Your Social Media Plan As You Go
Social media is always changing. That makes creating and adjusting your social media plan a fun adventure. (That’s, right! I said FUN!) It also means you need to be flexible. Changing Your Social Media Plan As You Go You can and should improve your social media plan as you go. How do you know when […]
How To Create Your Social Media Plan
We blog (and talk) a lot about having a social media plan. IT’S IMPORTANT. That fact will never change. But we do concede that creating a social media plan can be tough if it’s not your full-time job. Or if you don’t have a team of people (like us) all working full-time to stay educated […]
Getting Started: How to Grow Your Instagram Followers The Right Way
When you are trying to grow your Instagram followers, people will give you all kinds of advice! Whether you listen to them or not… well, that’s up to you. But if you are here with us right now, might I suggest that our advice is superior? We are going to tell you how to grow […]
How To Research Your Social Media Marketing Plan
Are you struggling to fit social media into your current marketing plan? Do you have a boss who’s always asking for something more formal when it comes to social media? Do you have someone continually coming into the office and asking why your business isn’t on ______ (insert latest social media trend), or otherwise trying […]
Making Instagram Stories Work for Your Business
Let’s talk about Instagram Stories and how to make them work for your business and brand. Wait, what??!! That’s a lot to unpack. Let’s back up for a second. What is an Instagram Story? In its basic form, an Instagram Story is a feature of Instagram that allows users to post pictures or videos that […]
Should Your Business Be On Instagram?
Should your business be on Instagram? Yes. No. Maybe. It’s okay to take some time and find out the right answer. Here are a few things to consider. Should Your Business Be On Instagram? Deciding to be (or stay) on Instagram is not one to take lightly. I know we are talking social media here, but it’s […]
How to Set Measurable Social Media Goals
How do you set measurable social media goals? Let’s break down that sentence. Goal = Knowing what you want Measurable = Having a way to track what you’re doing to get what you want It seems pretty simple to us, but we are always surprised by clients that never considered setting goals for their social […]
8 Steps To Achieve Social Media Marketing Success
Success means different things to different people. And it’s quantifiable in different ways. Determining what success means to you and your social media strategy can be tough. Even today when social media is an expected component of your marketing efforts, it can be hard to gauge. 8 Steps To Achieve Social Media Marketing Success If […]
The Basics of How to Analyze Your Facebook Metrics
There is no mystery to effectively using Facebook for your business. The key is to set goals and then measure to make sure you are meeting them. That’s where your metrics and analysis come in! What do we mean when we say “metrics”? Metrics are the numbers you will measure against or the result from measuring. How […]
Easy Facebook Set-Up Guide
You know what? You don’t know what you don’t know. We get that. That’s why we’re here to help. That especially extends to setting up a Facebook Business page. Not everyone knows how to do it. And if you do have one already up and running, are you confident it’s set up correctly? Here’s an […]
Instagram for Business: Your Guide to Getting Started With Instagram
Instagram is a powerful social media tool for businesses. That is a fact. But if all you know about Instagram is pretty filtered pictures and rows of hashtags, you might not understand how. Through Facebook’s Ads Manager platform, you can use Instagram to place targeted ads, generating business leads and creating conversions. And, you can use […]