Audit is not a word you like to hear, am I right? But we can all agree that audits are important to a business. That goes for auditing your social media too. YES, even your social media accounts should be put under the microscope for regular inspection. What is a Social Media Audit and Why […]
The Everything Guide to Creating a Social Media Marketing Strategy
They say that “planning is key to success”. In social media, EVERYTHING should start with a plan! That’s why you need a social media marketing strategy. The Everything Guide to Creating a Social Media Marketing Strategy Your strategy is an on-going project, with many steps to complete. But trust us, it’s the best thing you […]
Keeping Your Social Media Marketing Strategy Current When Everything is Changing
When it comes to your social media marketing strategy, the last step is making sure all of the other steps work! Seems simple enough. So far you’ve… Set realistic goals Audited all of your social media Set up ways to measure success Researched who you’re talking to and what they want to see Created the […]
Planning the Perfect Content for Your Social Media Marketing Strategy
So far, we’ve worked through the steps of creating a brand new and amazing social media marketing strategy for your business. And each step has been paving the path towards completing that strategy. Now we decide what we’re going to put out there (content), which really is the most fun part. Think of all the […]
3 Things You Must Research for Your Social Media Marketing Strategy
Research! That might be a word you haven’t heard since college and all of those papers you had to write. Well, I hate to break it to you, but writing a social media marketing strategy is a lot like writing a college paper. You have to do your research to find vital information to make […]
Creating a Social Media Marketing Strategy Starts With an Audit
When creating your social media marketing strategy, you have to take inventory of what you currently have to work with. But sometimes…. you get a surprise!! Oh, didn’t know your co-worker set up an Instagram page for the IT Group? How about that your boss let his daughter create a company Snapchat? These scenarios can […]
Social Media Marketing Strategy Goals: Setting Yourself Up For Success
It’s time to set goals. For your social media marketing strategy. It’s not hard, but it does require you to put your thinking cap on and ask the tough question: What do you want your social media to do for your business? Once you answer this question truthfully (and “more followers” doesn’t count) you have […]
The Everything Guide to Using a Social Media Content Marketing Template
If you are posting regularly on social media for your business, a content marketing template is a time-saving, data-filled, topic-packed life-saver! And I can back up every word of that! The Everything Guide to Using a Social Media Content Marketing Template 1. Start with our free template download. This is what it looks like ⬇️ […]
7 Social Media Post Ideas with Examples to Fill Out Your Content Marketing Calendar
Sometimes you just need ideas! What are other people doing, and how are they doing it? When you are filling in your social media content marketing calendar, you can (as I do) get writer’s block. It’s those times when you need to see examples, get ideas, and then interpret them for yourself. An idea boost! […]
What Topics to Include in Your Social Media Content Marketing Template
We’ve been sharing a lot of the basics for our FREE Social Media Content Marketing Template. Because if we are asking you to use it, we should also make sure you’re confident about HOW TO use it. We have your back like that! To catch you up: Start with the free template. ➡ Download Free Social […]
Using Social Media Data to Find the Best Times to Post
When I first began running social media for the company I previously worked for, I posted when I thought about posting. And you know what? BIG MISTAKE! Knowing when to post is almost as important as knowing what to post. Now that we’ve shared our Social Media Content Marketing template with you, let’s work on […]
How To Fill In a Social Media Content Marketing Template and Why It’s Worth Your Time
We are talking all things social media content right now. Why? It saves so much time to work from a template and plan out your social media content in advance. Trust us! We do it for every client. And we have a free content marketing template that you can download. I’ll show you how to […]