When creating your social media marketing strategy, you have to take inventory of what you currently have to work with. But sometimes…. you get a surprise!! Oh, didn’t know your co-worker set up an Instagram page for the IT Group? How about that your boss let his daughter create a company Snapchat? These scenarios can […]
Social Media Marketing Strategy Goals: Setting Yourself Up For Success
It’s time to set goals. For your social media marketing strategy. It’s not hard, but it does require you to put your thinking cap on and ask the tough question: What do you want your social media to do for your business? Once you answer this question truthfully (and “more followers” doesn’t count) you have […]
The Everything Guide to Using a Social Media Content Marketing Template
If you are posting regularly on social media for your business, a content marketing template is a time-saving, data-filled, topic-packed life-saver! And I can back up every word of that! The Everything Guide to Using a Social Media Content Marketing Template 1. Start with our free template download. This is what it looks like ⬇️ […]
7 Social Media Post Ideas with Examples to Fill Out Your Content Marketing Calendar
Sometimes you just need ideas! What are other people doing, and how are they doing it? When you are filling in your social media content marketing calendar, you can (as I do) get writer’s block. It’s those times when you need to see examples, get ideas, and then interpret them for yourself. An idea boost! […]
What Topics to Include in Your Social Media Content Marketing Template
We’ve been sharing a lot of the basics for our FREE Social Media Content Marketing Template. Because if we are asking you to use it, we should also make sure you’re confident about HOW TO use it. We have your back like that! To catch you up: Start with the free template. ➡ Download Free Social […]
Using Social Media Data to Find the Best Times to Post
When I first began running social media for the company I previously worked for, I posted when I thought about posting. And you know what? BIG MISTAKE! Knowing when to post is almost as important as knowing what to post. Now that we’ve shared our Social Media Content Marketing template with you, let’s work on […]
How To Fill In a Social Media Content Marketing Template and Why It’s Worth Your Time
We are talking all things social media content right now. Why? It saves so much time to work from a template and plan out your social media content in advance. Trust us! We do it for every client. And we have a free content marketing template that you can download. I’ll show you how to […]
What is a Social Media Content Marketing Template and How Can it Save You a Ton of Time?
We talk about content calendars all the time. We talk about them because we use them! They save us a ton of time and make content planning easy. In fact, we create them for each new client and teach their value at every opportunity. BUT WHAT IS IT?? (It’s okay to ask that question! Even […]
Changing Your Social Media Plan As You Go
Social media is always changing. That makes creating and adjusting your social media plan a fun adventure. (That’s, right! I said FUN!) It also means you need to be flexible. Changing Your Social Media Plan As You Go You can and should improve your social media plan as you go. How do you know when […]
How To Create Your Social Media Plan
We blog (and talk) a lot about having a social media plan. IT’S IMPORTANT. That fact will never change. But we do concede that creating a social media plan can be tough if it’s not your full-time job. Or if you don’t have a team of people (like us) all working full-time to stay educated […]
Getting Started: How to Grow Your Instagram Followers The Right Way
When you are trying to grow your Instagram followers, people will give you all kinds of advice! Whether you listen to them or not… well, that’s up to you. But if you are here with us right now, might I suggest that our advice is superior? We are going to tell you how to grow […]
How To Research Your Social Media Marketing Plan
Are you struggling to fit social media into your current marketing plan? Do you have a boss who’s always asking for something more formal when it comes to social media? Do you have someone continually coming into the office and asking why your business isn’t on ______ (insert latest social media trend), or otherwise trying […]