Spending money to advertise on Facebook can be a big decision for any business. Before you jump in, it’s a good idea to get a better understanding of the process, who is using Facebook and how to implement ads. Why Businesses Should Pay for Facebook Ads Facebook has 1.86 billion monthly active users, worldwide Facebook’s […]
When you think of traditional media, the biggest behemoth of them all is television! It’s also the one that has been most affected by the new kid on the block of digital media. To television’s credit, it hasn’t waived its fist and said “get off my lawn” but instead has tried to adapt to and […]
Do you think radio is just for car dealerships and nightclubs? That it’s dying off just like the rest of traditional media?
Think again. Radio is still quite relevant.
As much as we believe in the power of social media, and especially advertising through social media, email is still king.
We love email! Not just we as in me and my co-workers, but we the collective people. 86% of consumers like to receive promotional emails from companies they do business with at least monthly, and 15% like to get them daily
Direct Mail vs Social MediaContrary to what you may have heard, direct mail is not dead.
Direct mail may be considered “traditional” media and is ripe for new ideas and innovation. But you will most certainly receive offers, coupons, postcards, brochures, and maybe even a packet in your mailbox this calendar year.
Your Facebook ads are up and running. Now what?
That’s a great question. All too often Facebook posts are boosted and… that’s it. Or an ad is set up in Ads Manager but isn’t reviewed until someone wants to see the results.
Don’t do this!
If you could clone your current customers, would you?
And would those clones be more likely to do business with you since they are a copy of your real clients, looking and behaving the same way?
Facebook has a way you can do it, and it’s called a “Lookalike Audience”. Let’s figure out how to use this incredibly useful ad tool.
What’s so special about the Facebook “Boost Post” button? You know, the one that lurks in the corner of every post on your business page?
Facebook even suggests you click it on posts that are performing well. Facebook REALLY wants you to click that button.
Why in the world are digital billboards alive and well in 2017?
When you hear the buzz about social media advertising, there is a reason. It works!
Sometimes, when it comes to social media, you’ll hear the term “pay to play.” And while that most often means advertising, to get your content in front of more people, it can also mean paying for workarounds.
Take follower count for instance. If your competition has thousands of social followers while you have hundreds, what can you do to stack the deck?
“Should we advertise on social media?”
The answer is YES.
In the 5 minutes it takes to read this article, I’m going to focus on breaking that “yes” down. That yes can often be hindered by two common issues – limited time and limited budget.