I’ll let you in on a secret. To get the most out of Facebook advertising, you must understand how to design and use a custom audience. You see, after setting your goals, effective Facebook ads depend on the RIGHT AUDIENCE! How to Use Facebook Custom Audiences So to clarify, what do I mean when I say […]
What Is The Facebook Pixel and How Do You Use It For Advertising?
Facebook has many useful tools that are not obvious to the casual user. Even savvy post-slingers may be in the dark as to what’s available. One of those useful tools is called the Facebook Pixel. For those of us who run LOTS of different kinds of Facebook ads with LOTS of different goals, the Facebook Pixel […]
How to Set a Facebook Ad Budget
In this new world of digital advertising, do you feel confident that your budget is big enough? Or do you stay out of the game entirely for fear that your budget is too small? How do you set an ad budget, especially for Facebook ads? How to Set a Facebook Ad Budget There are are […]
A Beginners Guide to Facebook Ads Manager
There is a whole world BEYOND hitting the “Boost Post” button to advertise on Facebook. And we get it… Facebook Ads Manager can be intimidating. That’s why we are here today, to walk you through our Beginner’s Guide to Facebook Ads Manager. Try and follow along while you read, and let’s get you comfortable with […]
How to Sell More on Instagram
Where are people finding out about new products in the age of social media? Well, 60% of them are finding out on Instagram! Hey, I agree because that’s been my new favorite place to go “shopping”. An even more impressive statistic? Three-quarters take action after seeing a post. Turn those actions into sales! How to […]
How to Use Instagram Ads to Generate More Business
Now that your business is using Instagram (you are, right?), you’re having fun posting pictures and interacting with the other 700 million daily users! Well, maybe you aren’t engaging with ALL 700 million, but you are building your audience of followers and regularly adding to the photo gallery. Now it’s time to use Instagram to market your business […]
Case Study: Social Media Lead Generation
Can social media generate leads? You bet it can. We helped a recent client do just that. This client’s business development team needed more efficient lead generation. Their current social media plan, though seemingly effective, just wasn’t getting it done. We worked together to create a new social media strategy to help them stand out with their audience and bring […]
Your Business Should Advertise on Social Media and This is Why
This is the first blog in a series where we explore the parts of social media that businesses aren’t doing, but should be. As we talk to potential clients and teach classes, we hear so many excuses. In this article, we’re going to bypass those excuses and tell it to you straight. Let’s start with […]
Is Your Business Using Advanced Targeting and Personalization?
It’s my turn to talk about the prediction I made for 2018. If you know me, you know I dig into the data and do my research. So it’s no wonder I said – The analytics and data available through social media channels are unmatched. But with the influx of companies choosing to advertise on social media, […]
Why Businesses Should Bank on Employee Advocacy
Your business is working hard on a successful marketing strategy that includes many social media tactics. If using brand advocates is not included in this strategy, you are missing out. Why should you pursue brand advocates and look to your staff to fill that role? Team members can spread your marketing message even further through […]
Why Businesses Should Pay for LinkedIn Ads
Are you missing out by not spending money to advertise on LinkedIn? LinkedIn members are 93% more likely to have a college degree than the average online adult, plus its audience has 2x the buying power of the average web audience. Is this the audience your business has been looking for? Why Professional Service Businesses […]
Why Businesses Should Pay for Instagram Ads
If your business is not currently using or exploring Instagram as a marketing tactic, you should be. Instagram is currently the fastest growing social media platform. We’ve shown you how businesses can use Instagram for free, but now it’s time to see what the benefits are for paid ads. Why Businesses Should Pay for Instagram Ads […]