No one in business likes the word "audit". Audits aren’t fun. But what if we told you there is one kind of audit that is super important and can even be helpful? YES. A social media audit! WHY!!?? (We can hear you screaming!) You have to make sure your current social media efforts are relevant to your current social media strategy.  You should regularly examine your social media platforms to see what is and what isn’t working and, most importantly, what can be improved. A social … [Read more...]

Is the thought of a Facebook Group for your business appealing? Do you feel left out because you don't already have one? If you are thinking about Facebook Groups this much, don't ignore your feelings... it might be time to see if groups have a place in your social media strategy! Groups are fantastic for engaging with customers in a meaningful way. Pause for a quick Comparision so I know we are all on the same page!  Facebook Page vs. Facebook Group What is a Facebook Page? Page … [Read more...]

It's not fair to think that we are all on the same page when it comes to your business and social media. In fact, let's take a step back and acknowledge that we all have to start from somewhere! We recognize that even today, with almost 2 billion worldwide users of Facebook, your business might still be struggling to find it's footing on the social media platform. So, let's start from the VERY beginning! How to Set Up a Facebook Business Page: A Beginners Guide We are going to tackle … [Read more...]

What can you do if traditional advertising isn't bringing people out to your event? That's the problem our client was facing. And they desperately needed more people to attend their events. If you know us at all, you know we came in with a solution that involved social media advertising! Why? Because it works. We used social media advertising to increase event attendance for our client. Case Study: Increase Event Attendance Even though this business used Facebook event pages, on … [Read more...]

Facebook has been in the news a lot lately. Even with all of the headlines, people EXPECT your business to have a Facebook Page. If you are on the fence about putting your business on Facebook, or if your page is dormant, now is the time to get in the ballgame. Personally, though, don't you LOVE Facebook groups right now? You might even belong to a bunch, just like me. Maybe you should skip the page and take your business straight to a Facebook group? Not so fast! Why Your Business … [Read more...]