We say this a lot, but it's true... There is more to Facebook advertising than the "Boost" button. (That might sting, but this is tough love!) Facebook Ads Manager offers you SO many different options that it's worth figuring out. Options that could meet your goals faster, better and for less money. Take one of our recent clients as an example. They had an aggressive goal to double sales over the previous year. They had been boosting their own posts, but knew they needed help with ads. … [Read more...]
Facebook for Business: Your Guide to Getting Started With Facebook
Facebook has more users than any other social media platform, but you already knew that. Now you have to figure out how to use it to market your business- increase sales, get more website visitors, and manage online customer service. “But how do I DO that?” That's what we hear from our clients too. They hire us to harness the power of Facebook to increase their bottom line. Along the way, we've made a point to learn more, teach more, and be helpful (one of our core … [Read more...]
Facebooks Data Breach and What to do About It
You may have heard, recently, about the Facebook data breach affecting over 50 million people. If you were one of those affected by the breach, Facebook logged you out of your account. You should have received a notification on the top of your newsfeed about what occurred. Facebook has also confirmed that third-party sites (websites and apps) that users logged into using their Facebook accounts may be affected. According to Facebook, the issue is fixed. But you may be asking what do I … [Read more...]
Facebook Analytics for B2B Marketers
Should B2B marketers analyze Facebook differently than any other business? All good analysis should begin with goals. B2B businesses have goals too, right? Facebook Analytics for B2B Marketers In business, you know how well you're performing based on measurable data points. For your business, things that can be measured might include increases in revenue, cash flow or clients who are won or lost. So what are useful metrics for a B2B business to focus on when using Facebook? And how can … [Read more...]
A Beginners Guide to Facebook Page Insights
One of the (many) benefits to having a Facebook Business page is access to Insights. Insights is precisely what it sounds like... metrics, analysis, data... "insight" into the performance of your page. But the first time you click on Insights (found at the top of the page), you might be a bit overwhelmed. It's a lot. We're here to give you the info you need to know right now to strip away the mystery of Insights. Ready? A Beginners Guide to Facebook Page Insights Page … [Read more...]
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