Should B2B marketers analyze Facebook differently than any other business? All good analysis should begin with goals. B2B businesses have goals too, right? Facebook Analytics for B2B Marketers In business, you know how well you're performing based on measurable data points. For your business, things that can be measured might include increases in revenue, cash flow or clients who are won or lost. So what are useful metrics for a B2B business to focus on when using Facebook? And how can … [Read more...]
A Beginners Guide to Facebook Page Insights
One of the (many) benefits to having a Facebook Business page is access to Insights. Insights is precisely what it sounds like... metrics, analysis, data... "insight" into the performance of your page. But the first time you click on Insights (found at the top of the page), you might be a bit overwhelmed. It's a lot. We're here to give you the info you need to know right now to strip away the mystery of Insights. Ready? A Beginners Guide to Facebook Page Insights Page … [Read more...]
Examples of Facebook Ads That Work and Why
When you sit down to create a Facebook ad, you know the goal comes first. After that, you gotta think through how to measure its effectiveness. It's easy to get bogged down in the science of the ad, and not put as much effort into making sure the message and ad content also work toward your goal. We know! That's why sometimes, we all need a little inspiration! Looking at examples of other, GOOD, Facebook ads can shine a light on ways to accomplish your goal that you hadn't thought … [Read more...]
How to Use Facebook Custom Audiences
I'll let you in on a secret. To get the most out of Facebook advertising, you must understand how to design and use a custom audience. You see, after setting your goals, effective Facebook ads depend on the RIGHT AUDIENCE! How to Use Facebook Custom Audiences So to clarify, what do I mean when I say custom audience? It's just what it sounds like. Facebook defines a custom audience as an audience built from customer data that you already have on hand. What are your options for a … [Read more...]
What Is The Facebook Pixel and How Do You Use It For Advertising?
Facebook has many useful tools that are not obvious to the casual user. Even savvy post-slingers may be in the dark as to what's available. One of those useful tools is called the Facebook Pixel. For those of us who run LOTS of different kinds of Facebook ads with LOTS of different goals, the Facebook Pixel is a big deal! We use it, and we use it consistently. Are you wondering what the Facebook Pixel is and why it matters? What Is The Facebook Pixel and How Do You Use It For … [Read more...]
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