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Bill Belew is a content marketing, social media trainer and professional speaker. In 2013 he taught a Marketing with Social Media MBA course at a university in San Jose, the heart of Silicon Valley.
He wrote about his students’ experiences with blogging at What Happens to Your Traffic When You Stop Writing at Your Blog?
As part of their class, his students each started a blog and tracked its performance using Google Analytics.
The outcome?
Writing a case study is a necessity if you want to instantly prove to digital visitors that your company knows what it’s doing!
That your product works.
That your service produces results.
That your clients are happy.
So, how do you do that? What are the pieces and parts of a great case study?
A significant and time-consuming part of working with a new financial client is developing their marketing strategy.
That effort is worth it though. The strategy is the all-important engine that will drive their marketing train.
You may have heard that business blogging is a critical part of a modern marketing strategy.
But how frequently does your business need to publish content to really see a return in your marketing efforts?
Larger audience = more sales. It seems logical; the more people who know about your product, the more you’ll sell, right?
WRONG!
Targeting everyone in your marketing efforts is a waste of money. Your business’ products or services have an intended audience. Why waste money marketing to those individuals who you already know will never use your services? Instead focus your marketing dollars on those who matter by creating an accurate buyer persona to guide your marketing decisions.
We often get the question from our accounting clients (and potential customers)- “Should email be part of our marketing mix?”
The simple answer is YES. Accountants need email marketing.
Blogging can be fun, satisfying and an altogether rewarding task. It can also be stressful and challenging, but even that can result in content that you are immensely proud of.
Sometimes though, the unfortunate rut will occur. This can bring the entire content creation process to an uncomfortable halt.
That’s ok. With a few good content prompts on hand, getting out of your blogging rut is easy.
If you are like me, you put a lot of time and effort into researching and writing your blog posts. You want to make sure that someone sees your work!
Blogging can be a valuable tool for marketing your business. It helps you engage with customers and ultimately, make their lives easier.
If you’re not blogging, it’s time to get started! Or, you may risk getting left behind.
In fact, marketers who have prioritized blogging are 13x more likely to enjoy a positive return on their investment.
If you need a bit of inspiration, here are the top benefits of business blogging for marketing.
