A significant and time-consuming part of working with a new financial client is developing their marketing strategy.
That effort is worth it though. The strategy is the all-important engine that will drive their marketing train.
3 Tips for Consistent Content Creation in Busy Companies
You may have heard that business blogging is a critical part of a modern marketing strategy.
But how frequently does your business need to publish content to really see a return in your marketing efforts?
Why You Need A Buyer Persona
Larger audience = more sales. It seems logical; the more people who know about your product, the more you’ll sell, right?
WRONG!
Targeting everyone in your marketing efforts is a waste of money. Your business’ products or services have an intended audience. Why waste money marketing to those individuals who you already know will never use your services? Instead focus your marketing dollars on those who matter by creating an accurate buyer persona to guide your marketing decisions.
3 Reasons Why You Need Email Marketing
We often get the question from our accounting clients (and potential customers)- “Should email be part of our marketing mix?”
The simple answer is YES. Accountants need email marketing.
Creating Content: 7 Great Prompts to Get Out of Your Blogging Rut
Blogging can be fun, satisfying and an altogether rewarding task. It can also be stressful and challenging, but even that can result in content that you are immensely proud of.
Sometimes though, the unfortunate rut will occur. This can bring the entire content creation process to an uncomfortable halt.
That’s ok. With a few good content prompts on hand, getting out of your blogging rut is easy.
3 Easy Ways to Promote Your Blog and Get More Readers
If you are like me, you put a lot of time and effort into researching and writing your blog posts. You want to make sure that someone sees your work!
4 Reasons Your Businesses Should Blog
Blogging can be a valuable tool for marketing your business. It helps you engage with customers and ultimately, make their lives easier.
If you’re not blogging, it’s time to get started! Or, you may risk getting left behind.
In fact, marketers who have prioritized blogging are 13x more likely to enjoy a positive return on their investment.
If you need a bit of inspiration, here are the top benefits of business blogging for marketing.