In your day to day life, success is generally easy to measure. If you set out to lose weight, then you know how much weight you want to lose by a certain date.
Quick Marketing Tips to Spark Your Creativity
Life moves fast and sometimes a good tip can create a tidal wave of creativity, new ideas, or fresh perspective.
We can all use a good tip every now and then to make our jobs easier.
Passing on a tip is a great way to share your knowledge.
Types of Marketing and How Digital Makes the Connection
“Marketing is everything a brand, business or organization does to sell its goods, services and values.” – Deborah Weinstein Marketing is better when it creates genuine connections. Every day, your business is doing everything it can to sell its products and services. And marketing is the way to make sure everything works together. What types of “marketing” you utilize should […]
What is Marketing? The Answer May Surprise You.
In business management, the term marketing is ever-present, but do you really understand what it means?
A Google search of the term “what is marketing”, may yield more confusion than answers. A survey of your staff will likely result in many different answers.
Sometimes it’s worth a pause in our busy day-to-day to get back to the basics.
So what is the basic meaning of marketing?
Why Your Content Marketing Strategy Needs a Long Term View
Bill Belew is a content marketing, social media trainer and professional speaker. In 2013 he taught a Marketing with Social Media MBA course at a university in San Jose, the heart of Silicon Valley.
He wrote about his students’ experiences with blogging at What Happens to Your Traffic When You Stop Writing at Your Blog?
As part of their class, his students each started a blog and tracked its performance using Google Analytics.
The outcome?
How to Write a Case Study for Your Website
Writing a case study is a necessity if you want to instantly prove to digital visitors that your company knows what it’s doing!
That your product works.
That your service produces results.
That your clients are happy.
So, how do you do that? What are the pieces and parts of a great case study?
Marketing Strategy: Where to Start
A significant and time-consuming part of working with a new financial client is developing their marketing strategy.
That effort is worth it though. The strategy is the all-important engine that will drive their marketing train.
3 Tips for Consistent Content Creation in Busy Companies
You may have heard that business blogging is a critical part of a modern marketing strategy.
But how frequently does your business need to publish content to really see a return in your marketing efforts?
Why You Need A Buyer Persona
Larger audience = more sales. It seems logical; the more people who know about your product, the more you’ll sell, right?
WRONG!
Targeting everyone in your marketing efforts is a waste of money. Your business’ products or services have an intended audience. Why waste money marketing to those individuals who you already know will never use your services? Instead focus your marketing dollars on those who matter by creating an accurate buyer persona to guide your marketing decisions.
3 Reasons Why You Need Email Marketing
We often get the question from our accounting clients (and potential customers)- “Should email be part of our marketing mix?”
The simple answer is YES. Accountants need email marketing.
Creating Content: 7 Great Prompts to Get Out of Your Blogging Rut
Blogging can be fun, satisfying and an altogether rewarding task. It can also be stressful and challenging, but even that can result in content that you are immensely proud of.
Sometimes though, the unfortunate rut will occur. This can bring the entire content creation process to an uncomfortable halt.
That’s ok. With a few good content prompts on hand, getting out of your blogging rut is easy.
3 Easy Ways to Promote Your Blog and Get More Readers
If you are like me, you put a lot of time and effort into researching and writing your blog posts. You want to make sure that someone sees your work!