Move Digital Group

Web Design, SEO & Social Media - Huntsville, AL

Why Poor Communication is Killing Your Business

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This guest post is by Dwaynia Wilkerson – Prose & Pens

When you’re running a business, you think about processes, employees, customers and turning a profit. However, there is a very critical and often neglected component to running a successful business and ultimately turning that profit. It’s communication. Or the lack thereof. Customers are bombarded with information from businesses, but little of it is relevant to their specific needs, fears, or desires. That’s why they never call and even unsubscribe to your emails.

Customer Retention: 3 Ways to Keep Your Best Clients

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It’s easier to keep a customer than to gain a new one. But in our business, we often have clients that lose sight of this and focus all their efforts on new customer acquisition.

Marketing isn’t just about getting new customers. It’s also about keeping existing ones. Landing a new client is said to be five times the cost of retaining an existing client. In other words, prospecting and business development is much harder (and more expensive!) than generating repeat business.

Quick Marketing Tips to Spark Your Creativity

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Life moves fast and sometimes a good tip can create a tidal wave of creativity, new ideas, or fresh perspective.

We can all use a good tip every now and then to make our jobs easier.

Passing on a tip is a great way to share your knowledge.

Types of Marketing and How Digital Makes the Connection

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“Marketing is everything a brand, business or organization does to sell its goods, services and values.” – Deborah Weinstein Marketing is better when it creates genuine connections. Every day, your business is doing everything it can to sell its products and services. And marketing is the way to make sure everything works together. What types of “marketing” you utilize should […]

What is Marketing? The Answer May Surprise You.

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In business management, the term marketing is ever-present, but do you really understand what it means?

A Google search of the term “what is marketing”, may yield more confusion than answers. A survey of your staff will likely result in many different answers.

Sometimes it’s worth a pause in our busy day-to-day to get back to the basics.

So what is the basic meaning of marketing?

Why Your Content Marketing Strategy Needs a Long Term View

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Bill Belew is a content marketing, social media trainer and professional speaker. In 2013 he taught a Marketing with Social Media MBA course at a university in San Jose, the heart of Silicon Valley.

He wrote about his students’ experiences with blogging at What Happens to Your Traffic When You Stop Writing at Your Blog?

As part of their class, his students each started a blog and tracked its performance using Google Analytics.

The outcome?

How to Write a Case Study for Your Website

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Writing a case study is a necessity if you want to instantly prove to digital visitors that your company knows what it’s doing!

That your product works.

That your service produces results.

That your clients are happy.

So, how do you do that? What are the pieces and parts of a great case study?