Move Digital Group

Web Design, SEO & Social Media - Huntsville, AL

2 Ways Professional Services Can Stand Out to a Younger Generation

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Younger generations need professional services such as insurance, accountants, doctors, and lawyers. How can you reach out to a younger generation and convert them into clients? We have a few ideas to get you started. 2 Ways Professional Services Can Stand Out to a Younger Generation 1. Don’t Be Old School One thing to understand about […]

Maximize Your Company’s Event Sponsorship (Part 3)

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Your company found a great way to – Build credibility Increase brand awareness Create community goodwill Reach key demographics Stand out from the competition What did you do to meet all of these objectives? Community investment through event sponsorship. Everything you need to do before the big event was covered in Part 1. <<<READ PART 1 […]

Maximize Your Company’s Event Sponsorship (Part 2)

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Is your company looking for ways to – Build credibility? Increase brand awareness? Create community goodwill? Reach key demographics? Stand out from the competition? There’s a surprisingly easy answer to meeting all of those objectives: Community investment through event sponsorship. Once you’ve committed to sponsoring a community event, catch up on what you need to […]

Maximize Your Company’s Event Sponsorship (Part 1)

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Is your company looking for ways to – Build credibility? Increase brand awareness? Create community goodwill? Reach key demographics? Stand out from the competition? Did you know that you can accomplish all of those objectives with one thing? It’s true! The answer: Community investment through event sponsorship. One of the easiest and most high-profile ways […]

The 3 Basics of Small Business Networking in 2017

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Being well connected is an asset to a small business owner. Whether it results in actual sales, or in other ways like an excellent PR opportunity or an introduction that helps you fill a vacant position, the payoff can be significant.

As we head into 2017, it’s time to review the basics of networking for a small business. Brush up on your skills and boldly go forth and network.

Why Poor Communication is Killing Your Business

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This guest post is by Dwaynia Wilkerson – Prose & Pens

When you’re running a business, you think about processes, employees, customers and turning a profit. However, there is a very critical and often neglected component to running a successful business and ultimately turning that profit. It’s communication. Or the lack thereof. Customers are bombarded with information from businesses, but little of it is relevant to their specific needs, fears, or desires. That’s why they never call and even unsubscribe to your emails.

Customer Retention: 3 Ways to Keep Your Best Clients

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It’s easier to keep a customer than to gain a new one. But in our business, we often have clients that lose sight of this and focus all their efforts on new customer acquisition.

Marketing isn’t just about getting new customers. It’s also about keeping existing ones. Landing a new client is said to be five times the cost of retaining an existing client. In other words, prospecting and business development is much harder (and more expensive!) than generating repeat business.