You most certainly have heard the term “influencer marketing”. Your business may even be actively engaging in the practice. Is it for everyone? Is it something to just have on your social media strategy radar, or do you need to be seriously considering implementation? Here is the 2018 influencer marketing prediction that I made – Partnering with […]
Should Your Business Focus on Quality Over Quantity?
It wasn’t hard for me to make a prediction for 2018. I’ve been saying this for months and have already seen it in action. Quality over quantity. It is imperative that your business creates meaningful social media posts directed at your specific audience. Here’s exactly what I said – Less IS more. Last September, Nike posted 5 times on […]
Should I Hire an Agency for My Business Marketing (Part 3)
Businesses may, at some point, be faced with the decision on whether or not to hire an agency for all or some of the marketing. Deciding to hire is only one piece of the puzzle. Choosing the right agency is another. In part 3 or our series, we look at how to choose an agency after […]
Should I Hire an Agency for My Business Marketing (Part 2)
Busy business teams, both small and large, often have an in-house marketing staff. For many reasons, hiring an agency for all or some of the marketing strategy or tasks is a very real conversation to have. Should you hire an agency? In part two of this series, we explore the answer NO. 4 Reasons Why I Should […]
Should I Hire an Agency for My Business Marketing (Part 1)
Busy businesses do much of their marketing in-house or through corporate directives. Hiring an agency for all, or some, of the marketing strategy or tasks, is a conversation that often takes place. Should you hire an agency? In part one of this series, we explore the answer YES. 6 Reasons Why I Should Hire an Agency for My […]
2 Ways Professional Services Can Stand Out to a Younger Generation
Younger generations need professional services such as insurance, accountants, doctors, and lawyers. How can you reach out to a younger generation and convert them into clients? We have a few ideas to get you started. 2 Ways Professional Services Can Stand Out to a Younger Generation 1. Don’t Be Old School One thing to understand about […]
Maximize Your Company’s Event Sponsorship (Part 3)
Your company found a great way to – Build credibility Increase brand awareness Create community goodwill Reach key demographics Stand out from the competition What did you do to meet all of these objectives? Community investment through event sponsorship. Everything you need to do before the big event was covered in Part 1. <<<READ PART 1 […]
Maximize Your Company’s Event Sponsorship (Part 2)
Is your company looking for ways to – Build credibility? Increase brand awareness? Create community goodwill? Reach key demographics? Stand out from the competition? There’s a surprisingly easy answer to meeting all of those objectives: Community investment through event sponsorship. Once you’ve committed to sponsoring a community event, catch up on what you need to […]
Maximize Your Company’s Event Sponsorship (Part 1)
Is your company looking for ways to – Build credibility? Increase brand awareness? Create community goodwill? Reach key demographics? Stand out from the competition? Did you know that you can accomplish all of those objectives with one thing? It’s true! The answer: Community investment through event sponsorship. One of the easiest and most high-profile ways […]
4 Ways an Agency Can Help Your In-House Marketing Team
In-house teams can often find value in outsourcing complex tasks to experts who spend their time keeping up-to-date with the latest tactics.
The 3 Basics of Small Business Networking in 2017
Being well connected is an asset to a small business owner. Whether it results in actual sales, or in other ways like an excellent PR opportunity or an introduction that helps you fill a vacant position, the payoff can be significant.
As we head into 2017, it’s time to review the basics of networking for a small business. Brush up on your skills and boldly go forth and network.
Why Poor Communication is Killing Your Business
This guest post is by Dwaynia Wilkerson – Prose & Pens
When you’re running a business, you think about processes, employees, customers and turning a profit. However, there is a very critical and often neglected component to running a successful business and ultimately turning that profit. It’s communication. Or the lack thereof. Customers are bombarded with information from businesses, but little of it is relevant to their specific needs, fears, or desires. That’s why they never call and even unsubscribe to your emails.