In-house teams can often find value in outsourcing complex tasks to experts who spend their time keeping up-to-date with the latest tactics.
Being well connected is an asset to a small business owner. Whether it results in actual sales, or in other ways like an excellent PR opportunity or an introduction that helps you fill a vacant position, the payoff can be significant.
As we head into 2017, it’s time to review the basics of networking for a small business. Brush up on your skills and boldly go forth and network.
This guest post is by Dwaynia Wilkerson – Prose & Pens
When you’re running a business, you think about processes, employees, customers and turning a profit. However, there is a very critical and often neglected component to running a successful business and ultimately turning that profit. It’s communication. Or the lack thereof. Customers are bombarded with information from businesses, but little of it is relevant to their specific needs, fears, or desires. That’s why they never call and even unsubscribe to your emails.
Simple things can make a big difference. We are pleased to present this case study about one simple, yet impactful, change.
It’s easier to keep a customer than to gain a new one. But in our business, we often have clients that lose sight of this and focus all their efforts on new customer acquisition.
Marketing isn’t just about getting new customers. It’s also about keeping existing ones. Landing a new client is said to be five times the cost of retaining an existing client. In other words, prospecting and business development is much harder (and more expensive!) than generating repeat business.
Businesses can’t survive without selling products or services to customers. If you are like a lot of our clients, you’re also looking for opportunities to upsell.
Basketball is a team sport. You have to have all 5 players in the correct positions, playing at peak performance, to win the game.
A successful game also includes a number of assists.
You’ve heard the stat before… 65% of us are visual learners. Articles that include images receive 94% more total views. It’s a best practice to include strong visuals with your online content.
Enter the infographic.
In your day to day life, success is generally easy to measure. If you set out to lose weight, then you know how much weight you want to lose by a certain date.
Life moves fast and sometimes a good tip can create a tidal wave of creativity, new ideas, or fresh perspective.
We can all use a good tip every now and then to make our jobs easier.
Passing on a tip is a great way to share your knowledge.
“Marketing is everything a brand, business or organization does to sell its goods, services and values.” – Deborah Weinstein Marketing is better when it creates genuine connections. Every day, your business is doing everything it can to sell its products and services. And marketing is the way to make sure everything works together. What types of “marketing” you utilize should […]
In business management, the term marketing is ever-present, but do you really understand what it means?
A Google search of the term “what is marketing”, may yield more confusion than answers. A survey of your staff will likely result in many different answers.
Sometimes it’s worth a pause in our busy day-to-day to get back to the basics.
So what is the basic meaning of marketing?