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Move Digital Group

Move Digital Group

Web Design, SEO & Social Media - Huntsville, AL

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Webinar and Email Marketing Strategy Generated Over 100 New Leads

You are here: Home / Case Studies / Webinar and Email Marketing Strategy Generated Over 100 New Leads

Informational Webinar and Email Marketing Strategy Generated Over 100 New Leads

Creating and maintaining connections during the Coronavirus pandemic presents unique and complicated strategies. Read on to see how Move Digital tackled this issue using digital webinars.

Keel Point logo

Challenge

Keel Point provides financial and strategic advice for families and offers investment management designed to allow each family to reach their financial goals.

Due to Coronavirus restrictions, the Keel Point team was looking for new ways to connect with current and potential clients. 

As the 2020 presidential election grew closer, they recognized an opportunity to educate their audience on foreseeable financial changes. 

Keel Point asked Move Digital Group to create a webinar strategy that would help them execute this mission. 

Solution

Move Digital Group devised a webinar strategy that would last well beyond the one topic Keel Point selected. 

We created an email marketing strategy to make initial and continued contact with the clients interested in the topic. 

Move Digital Group relied on organic traffic to promote the event via social media. 

We also implemented new software to host the webinar that tracked both live and replay audiences. 

The webinar resulted in huge numbers for both client retention and leads. 

Results

131%
Registrant Goal

Move Digital Group exceeded Keel Point's registrant goal by 131%.

Of those who registered, 37% were new contacts. That's a lot of new leads! 

37%
Were New Contacts

Attendance and Retention

392 people registered to attend Keel Point's webinar.


 45% of those registrants watched the event live while 18% tuned in for the event replay. 


The webinar lasted for about an hour and 68% of viewers stayed for the whole thing. 


146 new contacts were captured through the webinar registration.

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Move Digital Group • Digital Marketing Agency in Huntsville, Alabama

Services include: Web Design • SEO (Search Engine Optimization) • Social Media Marketing & Advertising • Digital Advertising & Pay Per Click • Content Creation

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Move Digital Group
125 North Side Square
Suite 200
Huntsville, AL 35801


1-256-203-6683
movedigitalgroup.com

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