32X
return on ad spend
14%
ticket sales over goal
The Story
Conferences create leads and spread the word about your brand. Our client, an international financial services firm, wanted to attract new customers and demonstrate thought leadership through their annual conference. And they needed Move Digital to drive attendance through social advertising.
The Solution
To bolster the success of the conference and drive company sales, we began with a social media strategy focused on a complete branding pull-through.
To build buzz and drive ticket sales, we created a variety of social media ads across platforms. LinkedIn sponsored posts and Facebook engagement ads targeted the specific job titles and job fields that we knew would be interested in the conference. Facebook traffic ads targeting companies, job titles, and job fields, drove individuals to click through to the event website and motivated potential attendees by using urgency to drive ticket purchases.
The Success
Our data-driven strategy proved successful. The 8-week campaign achieved:
- 14% more tickets sold than targeted goal for the event
- 32X return on ad spend