The financial services industry presents special compliance challenges, especially when it comes to advertising and events. Read below to learn how Move Digital Group's social media advertising campaign led to exceeding anticipated ticket sales by 14%.
Challenge
Redstone Government Consulting, an international financial services firm, had two goals for their annual Huntsville conference: attract new customers and demonstrate thought leadership.
Conferences create leads and spread the word about your brand if you can reach the right people.
That's where Move Digital comes in. The client wanted us to drive attendance through social advertising.
Solution
Move Digital Group's digital ad specialists created an advertising strategy focused on driving sales.
This niche conference only applied to individuals in specific career fields. Our Facebook and LinkedIn ads only targeted individuals working in particular professions.
This targeting saved our client money by only showing ads to individuals likely to attend the conference.
Ads motivated potential attendees by using urgency to drive ticket purchases.
Results
Our data-driven strategy proved successful.
The 8-week campaign achieved 14% more tickets sold than targeted goal for the event and 32X return on ad spend.