In the event industry, ticket sales are the number one indicator of success. Read on to see how Move Digital Group helped one client take their anniversary event to the next level using social media advertising.
Challenge
Broadway Theatre League works to bring professional touring productions to Huntsville, Alabama.
Every ten years, they host a Gala featuring a big-name talent. These events carry a higher price tag than their typical show.
Their 60th anniversary Gala faced an added challenge: a jam-packed city calendar.
In order to make this Gala an unavoidable and must-attend event, Move Digital Group focused on providing Broadway Theatre League with a strong leg to stand on in an already crowded marketplace.
Solution
Move Digital Group implemented a highly-strategic social media ad campaigns to achieve Broadway Theatre League's ticket sales goal.
We focused on crafting a targeted ad campaign on Facebook and Instagram.
Audiences included people who previously attended shows, other people in the area interested in similar productions, and viewers interested in the headliner. Move Digital also targeted individuals who viewed the events on Ticketmaster, but did not finalize their purchase.
By getting the show information in front of an interested audience, Move Digital sold over $18,806.40 in tickets.
Results
Move Digital Group generated an 840% return on investment on their ad spend.
The ads were seen by 88,272 people and appeared in newsfeeds 428,637 times.
Social Media Ad Strategy Produces Tangible Results
Move Digital Group's ads resulted in 142 tickets purchased directly from an ad.
Each ticket purchase cost only $12.68, which is 12% of the average ticket price.
The tickets sold directly through ads resulted in $18,806.40 of revunue.