• Skip to primary navigation
  • Skip to main content
  • Skip to footer
Move Digital Group

Move Digital Group

Web Design, SEO & Social Media - Huntsville, AL

  • Services
    • Web Design
    • SEO
    • Social Media Marketing
    • Digital Advertising
    • Content Creation
    • Other Digital Marketing Services
  • Industries
    • Attorney
    • Financial Services
    • Healthcare
    • B2B/B2G
    • Nonprofit
    • Events
  • Work
  • Case Studies
  • Resources
    • Blog
    • Marketing Calculator
    • Newsletter
    • FAQ’s
  • About
    • Team
  • Contact
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Social Media Advertising Generates 840% ROI

You are here: Home / Case Studies / Social Media Advertising Generates 840% ROI

In the event industry, ticket sales are the number one indicator of success. Read on to see how Move Digital Group helped one client take their anniversary event to the next level using social media advertising. 

Challenge

Broadway Theatre League works to bring professional touring productions to Huntsville, Alabama. 

Every ten years, they host a Gala featuring a big-name talent. These events carry a higher price tag than their typical show. 

Their 60th anniversary Gala faced an added challenge: a jam-packed city calendar. 

In order to make this Gala an unavoidable and must-attend event, Move Digital Group focused on providing Broadway Theatre League with a strong leg to stand on in an already crowded marketplace. 


Solution

Move Digital Group implemented a highly-strategic social media ad campaigns to achieve Broadway Theatre League's ticket sales goal.
We focused on crafting a targeted ad campaign on Facebook and Instagram.

Audiences included people who previously attended shows, other people in the area interested in similar productions, and viewers interested in the headliner. Move Digital also targeted individuals who viewed the events on Ticketmaster, but did not finalize their purchase.

By getting the show information in front of an interested audience, Move Digital sold over $18,806.40 in tickets.

Results

840%
Return on Investment

Move Digital Group generated an 840% return on investment on their ad spend. 

The ads were seen by 88,272 people and appeared in newsfeeds 428,637 times. 

428,637
Ad Impressions

Social Media Ad Strategy Produces Tangible Results


Move Digital Group's ads resulted in 142 tickets purchased directly from an ad.


Each ticket purchase cost only $12.68, which is 12% of the average ticket price.


The tickets sold directly through ads resulted in $18,806.40 of revunue. 



Our Tool Kit

We aren't experts at everything, but we are experts at these things. 

SEE OUR TOOL KIT
Analytics Display Background Huntsville Alabama

Footer

About Us

Move Digital Group • Digital Marketing Agency in Huntsville, Alabama

Services include: Web Design • SEO (Search Engine Optimization) • Social Media Marketing & Advertising • Digital Advertising & Pay Per Click • Content Creation

Contact

Move Digital Group
125 North Side Square
Suite 200
Huntsville, AL 35801


1-256-203-6683
movedigitalgroup.com

Navigation

  • Home
  • About Our Agency
  • Services
  • Read Our Blogs
  • Industry Solutions

Follow Us

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Search

Copyright © 2021 by Move Digital in Huntsville, Alabama   By using this site, you agree to certain Terms and Conditions. Please also see our Privacy Policy.