Facebook advertising can effectively drive website traffic - IF you have an expert running them. Read on to see how Move Digital Group used social media advertising to increase web traffic 20% by spending 33% less.
Challenge
Our Valley Events (OVE) is a niche website that relies 100% on web traffic to make money. As a Huntsville community event calendar and blog, their revenue model is built around paid advertising and sponsorships.
OVE noticed that, over time, website traffic had dropped. They needed to reverse this trend as quickly as possible.
The upcoming holiday season was extremely competitive and with sponsorships on the line, they needed web visitors.
A new advertising strategy was in order.
Solution
Move Digital Group created a new social media ad campaign for website traffic, and for the sponsored OVE Holiday Guide.
We did A/B and audience testing and changed out the text and graphics as required.
Move Digital Group discovered which ads worked and did more of those.
We chose audiences with the most interest to maximize the ad spend and get the most conversions.
In the end, we spent LESS money and got MORE results for OVE. See how below.
Results
Website traffic went UP 20% in December, and continued to increase into January.
Traffic to the sponsored OVE Holiday Guide increased 71% over the previous year.
Total spend on ads decreased 33%.
But the number of people seeing the ads INCREASED 20% over the previous year.
Social Media Ad Strategy Comparison:
Less Money, More Results
The cost to get a person to the OVE website DECREASED by 33%, unheard of in the expensive holiday advertising season.
It cost $0.10 less to get a person to visit the OVE website,
compared to the previous December.
Landing page traffic was up 64% and 20% more people saw the ads.