Search engine optimization is essential to drive customers to your website, espeically for competetive fields like the legal industry. Read on to see how Move Digital Group's digital strategy increased website traffic by 629% through blogging, SEO, digital ads, and a website redesign.
Challenge
Siniard, Timberlake & League is a law firm in Huntsville, Alabama, with attorneys specializing in personal injury suits. This legal field is highly competitive and relies on a constant influx of leads.
They approached Move Digital with an outdated website, competitors encroaching on their client base, and a desire to up their lead intake.
Move Digital designed a personalized SEO strategy to address their concerns and improve their online presence.
Solution
Move Digital kicked off their digital strategy with a new SEO-optimized website.
The following year, we introduced advertising strategies on social media and Google.
The final implementation was a robust blog strategy utilizing keywords and SEO-optimization.
Move Digital's efforts paid off. Web traffic increased exponentially, bringing in much needed additional leads for the client.
Results
After their website redesign in 2019, website traffic increased by 366%.
In 2020, after implementing new ad and blog strategies website traffic spiked by 629%.
Targeted Website Strategy
Siniard, Timberlake, and League's primary goal was to gain new clients. To do this, individuals must be aware of the firm. A vital part of this awareness involves getting more users to their website, especially crucial pages such as contact, about, and meet the team pages. With a robust digital strategy, Move Digital Group did just that.
Over the first 6 months of 2020, Move Digital's strategy resulted:
• 387,566% Increase of Visitors on the Contact Page
• 13,031% Increase of Visitors on the About Page
• 8,353% Increase of Visitors on the Meet the Team Page