lead generation increase
landing page conversion increase
increase in brand awareness
An international financial consulting firm wanted to create more efficient leads for their business development team. Their current social media tactics were working, but they were slow. We were hired to tackle their lead generation problem head-on.
For our client to stand out, they needed a new social media strategy targeting their unique client’s needs.
We began their social strategy by researching their specific target buyer and included keywords and sales data. From there, we created a tactical plan that emphasized their firm culture. Active social media, blogs, downloadables, and social media advertising would drive lead generation.
The 9-month campaign was an overall success and helped the company reach a wider audience than its original campaign. They experienced an increase in website activity, as well as:
- 12.5% increase in leads generated
- 42.8% increase in landing page conversion rate from social media
- 211 point increase in brand awareness