increase in high-quality newsletter signups
increase in web traffic from email newsletter
Our Valley Events is an online publishing company and the sister company to Move Digital.
In 2016, Our Valley Events wanted to increase website traffic by inviting fans to sign-up for their weekly newsletter.
To increase ad sales, we need people to visit our website. Our ad clients
want to know that we are continuously driving our targeted market online
to engage with their advertisements. Facebook ads make it easy for our fans
to sign up for our newsletters, keeping them engaged with us each week.
The ads have quickly become one of our top performing lead generations sources.
– Amy Jones, Web Content Manager, Our Valley Events
To resonate with fans, Move Digital designed Our Valley Events Facebook ads and creative to appeal to young, active professionals. Lead gen ads were optimized for both mobile and desktop, ensuring people could engage with them no matter their preferred device.
- 86% increase in high-quality newsletter signups
- 17% increase in web traffic from email newsletter