increase in website visits
leads generated through social ads vs. display ads
higher conversion rate for social ads vs. display ads
A consistent flow of high-quality leads is critical for our client, a nationally recognized law firm. Because legal advertising is subject to strict regulations, however, reaching new clients can pose a challenge.
The firm needed a cost-effective and effective way to increase awareness of its expertise and attract new business leads. Move Digital was engaged for social media advertising because of our social ad expertise in regulated industries. The firm also hired another agency for banner ad and re-marketing (display) ads.
Highly targeted, custom audiences formed the heart of the law firms social advertising campaign.
Facebook and LinkedIn ads on mobile and desktop, reached the audience segments that were most likely to engage. By adding a Facebook pixel to their website, Move Digital was able to track results from the campaign and optimize creative targeting our client’s audience.
After four months, social media ads converted at a significantly higher rate than digital display ads.
Highlights of the campaign include:
- 19% increase in website visits
- 88% leads generated through social ads compared to display ads
- 97% higher conversion rate for social ads vs. display ads
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