The Story

One of our clients, a regional touring Broadway presenter, had a problem. His ad strategy had remained unchanged for years, and sales were not growing. Digital marketing efforts were yielding excellent results but were only allocated a small portion of the marketing budget.

With the results of our social media strategy in hand, it was time for them to trust us with some significant changes. They had to increase sales.

The Solution

We started by researching social insights and sales data for patterns of ticket buyer behavior. From there, we created social media advertising that would ladder up to their goal of increasing sales.

Our research showed that theatergoers needed more frequent exposure before making a purchase. So, we began social media ads earlier and expected more interaction before closing a sale.

The Success

• 113% increase in tickets sold
• 720% increase in web visits
• 68% decrease in cost per result on Facebook ads versus the previous timeframe.
• Although it wasn’t a direct goal, there was an 83% increase in the number of stories users created on their personal Facebook pages/ profiles about the client and a 28% increase in retweets.

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