Imagine two professional service firms with the same marketing budget. The first firm relies on old habits and gut feelings. The second uses data for every decision. Six months later, the second firm has 67% more qualified leads and spends 43% less per new customer. The reason? They used data-driven marketing. In today’s world, guessing…
Originally published April 24, 2018 | Updated August 2025 At Move Digital Group, staying ahead of the curve isn’t optional—it’s part of our DNA. Since we first shared this case study in 2018, social media has evolved dramatically. Platforms have introduced new tools, algorithms have shifted, and user behavior has changed. That’s why we’re revisiting…
When it comes to achieving standout results in today’s competitive landscape, one-size-fits-all marketing just isn’t cutting it anymore. Businesses now face a market saturated with choices, fast-changing consumer behaviors, and an endless stream of emerging competitors. Simply throwing a broad message into the void isn’t enough to attract or retain customers. For businesses seeking measurable…
Marketing in Huntsville comes with its own set of challenges. With so many engineering-driven, government-adjacent, and highly technical companies in the mix, there’s often a gap between what marketing actually takes and what people think it should cost. It’s not that business owners don’t value marketing, it’s just that in a city built on science…
Picture this: A member of your team works tirelessly 24/7, never asking for breaks or holidays, and delivers consistent results day after day. Sounds like a dream hire, right? That’s exactly what a high-performing website offers. Unlike traditional sales teams, a website doesn’t clock out; it’s always there, ready to meet your customers’ needs and…
Most websites fail to maximize their search engine potential—don’t let yours be one of them. Whether you’re running a B2B company or offering professional services, a well-executed SEO audit can transform your online presence. An SEO audit is the process of analyzing and optimizing your website to improve its visibility on search engines (Google, Bing.etc.).…
LinkedIn isn’t just another social media platform; it’s the go-to hub for professionals and businesses, especially in the B2B space, to connect, engage, and grow. For business owners and sales professionals, LinkedIn offers unmatched potential for generating high-quality leads and building brand authority. However, tapping into this potential requires more than a polished profile or…
In B2B marketing, understanding how to reach and resonate with your target audience is crucial for success. Yet, many businesses struggle with distinguishing between strategies and tactics, leading to confusion and missed opportunities. Our conversation aims to clarify these concepts and provide clear examples of effective B2B marketing strategies that can elevate your brand and…
Content marketing has become a cornerstone for driving brand success. It’s no longer just about selling a product or service—it’s about building a brand that resonates with your audience, one that is trusted and recognized as an authority in its field. For B2B and professional service brands, this means leveraging content to not only engage…