In your day to day life, success is generally easy to measure. If you set out to lose weight, then you know how much weight you want to lose by a certain date.
Instagram recently revealed that over 200,000 businesses have taken advantage of their advertising platform since it was launched in September 2015.
This announcement lead us to explore the business of Instagram.
What types of businesses are using the platform in their marketing efforts? Who is today’s Instagram consumer? How are businesses leveraging Instagram to further their marketing goals?
Larger audience = more sales. It seems logical; the more people who know about your product, the more you’ll sell, right?
Targeting everyone in your marketing efforts is a waste of money. Your business’ products or services have an intended audience. Why waste money marketing to those individuals who you already know will never use your services? Instead focus your marketing dollars on those who matter by creating an accurate buyer persona to guide your marketing decisions.