Individuals are turning to social media for their customer service needs. It might come in the form of a Facebook message or a tag on Twitter, but there’s little doubt customers and members are using social media more and more for a direct connection. Sprout Social found in a survey last year that 90% of people had used social media […]
How To: Social Media Listening for Business
“Most people do not listen with the intent to understand; they listen with the intent to reply” – Stephen R. Covey We talk a lot about monitoring on social media. Looking for comments, reviews, and tweets that need a response. Finding ways to make a connection when genuine engagement is a two-way street. Social listening […]
Be Proactive With Frequently Asked Questions on Social Media
As a business, being helpful to your customers is a top priority. You want them to have a great experience when interacting with your brand, whether their engagement experience is in-person or online. In the process, you might find that certain customer issues come up again and again. Are there questions that frequently get asked when […]
Guide to Responding to Customers on Social Media
Let’s be clear up front. When it comes to responding to customers or members on social media, especially difficult ones, you should reply if at all possible. Right now, too many businesses are not responding at all. Or are answering too late, missing the window of opportunity to engage with their customers. Leading retail brands reply […]
Move Case Study – A Data-Driven Strategy
As you read this case study, keep in mind this process of creating a data-driven strategy can be applied to any industry or company with concrete goals. I would strongly encourage following along with your own company in mind, and see how these tactics can be applied in your situation.
Lose the Distractions to Be More Productive
Ding! New email. Ping! More Facebook comments. Ring! New text message.
How can you hope to accomplish anything with such a symphony of activity constantly ringing? Short answer: you can’t.
7 Types of Digital Tools to Help Your Employees Succeed
Productivity is a top priority for many business owners. Not only do you want to be more efficient, you need your staff to be as well.
The digital tools you use can make or break your efficiency.
5 Stats that Prove LinkedIn Can Get You Leads
Is your business actively using LinkedIn?
If your goals include lead generation, sales, or lead nurturing then you should be.
Here are five compelling statistics that prove LinkedIn can help your businesses increase leads and improve the lead generation process.
Measuring Success: Why Marketing Is Like Weight Loss
In your day to day life, success is generally easy to measure. If you set out to lose weight, then you know how much weight you want to lose by a certain date.
Stats: Instagram for Business
Instagram recently revealed that over 200,000 businesses have taken advantage of their advertising platform since it was launched in September 2015.
This announcement lead us to explore the business of Instagram.
What types of businesses are using the platform in their marketing efforts? Who is today’s Instagram consumer? How are businesses leveraging Instagram to further their marketing goals?
Why You Need A Buyer Persona
Larger audience = more sales. It seems logical; the more people who know about your product, the more you’ll sell, right?
WRONG!
Targeting everyone in your marketing efforts is a waste of money. Your business’ products or services have an intended audience. Why waste money marketing to those individuals who you already know will never use your services? Instead focus your marketing dollars on those who matter by creating an accurate buyer persona to guide your marketing decisions.