It's not fair to think that we are all on the same page when it comes to your business and social media. In fact, let's take a step back and acknowledge that we all have to start from somewhere! We recognize that even today, with almost 2 billion worldwide users of Facebook, your business might still be struggling to find it's footing on the social media platform. So, let's start from the VERY beginning! How to Set Up a Facebook Business Page: A Beginners Guide We are going to tackle … [Read more...]
Tips to Improve Your Social Media Photos
The human brain processes visual data much faster than text. In fact, it processes this visual information about 60,000 times more quickly! Even more important than that, we humans can recall information we've seen better than news we've heard. Why is that important in social media? We're glad you asked! Tips to Improve Your Social Media Photos You will answer YES to the following questions, right? Do you want your social media content to stand out? Would you like to make an … [Read more...]
Is Your Business Using Advanced Targeting and Personalization?
It's my turn to talk about the prediction I made for 2018. If you know me, you know I dig into the data and do my research. So it's no wonder I said - The analytics and data available through social media channels are unmatched. But with the influx of companies choosing to advertise on social media, you must do something to stand out. Personalization is the obvious next step – it gives users useful information about a company when they want to see it, leading to lower ad costs and more … [Read more...]
How Your Business Can Use Facebook Live
We've been discussing the importance of video in social media. Let's delve into one of the most critical video techniques that should be on your social media radar - Facebook Live. According to Facebook, users watch a live video more than 3x longer, on average, while it's happening. Users also comment 10x more frequently on Facebook Live videos than other videos. How Your Business Can Use Facebook Live Facebook favors its live video feature and you can use it to - Increase Facebook … [Read more...]
Shooting Your Own Facebook and Instagram Videos for Business
Are you still apprehensive about making a video to use on Facebook or Instagram? Then this is the post where we spill all our secrets. Once you read this, you'll know exactly what we tell our clients and class attendees. It's important to note that this is advice for the videos that fall outside the range of your professional marketing videographer. We recognize that there are times you when need an expert. Shooting Your Own Facebook and Instagram Videos for Business Take this advice to … [Read more...]