The human brain processes visual data much faster than text. In fact, it processes this visual information about 60,000 times more quickly! Even more important than that, we humans can recall information we’ve seen better than news we’ve heard. Why is that important in social media? We’re glad you asked! Tips to Improve Your Social […]
It’s my turn to talk about the prediction I made for 2018. If you know me, you know I dig into the data and do my research. So it’s no wonder I said – The analytics and data available through social media channels are unmatched. But with the influx of companies choosing to advertise on social media, […]
We’ve been discussing the importance of video in social media. Let’s delve into one of the most critical video techniques that should be on your social media radar – Facebook Live. According to Facebook, users watch a live video more than 3x longer, on average, while it’s happening. Users also comment 10x more frequently on Facebook Live videos […]
Are you still apprehensive about making a video to use on Facebook or Instagram? Then this is the post where we spill all our secrets. Once you read this, you’ll know exactly what we tell our clients and class attendees. It’s important to note that this is advice for the videos that fall outside the range […]
We can’t ignore the video that fills our news feeds. And it’s pretty obvious we don’t want to! People are posting 75% more videos on Facebook than they did a year ago. With 8 billion average daily video views from 500 million users, it’s what everyone wants to see. Look at these stats – Videos now make […]
Individuals are turning to social media for their customer service needs. It might come in the form of a Facebook message or a tag on Twitter, but there’s little doubt customers and members are using social media more and more for a direct connection. Sprout Social found in a survey last year that 90% of people had used social media […]
“Most people do not listen with the intent to understand; they listen with the intent to reply” – Stephen R. Covey We talk a lot about monitoring on social media. Looking for comments, reviews, and tweets that need a response. Finding ways to make a connection when genuine engagement is a two-way street. Social listening […]
As a business, being helpful to your customers is a top priority. You want them to have a great experience when interacting with your brand, whether their engagement experience is in-person or online. In the process, you might find that certain customer issues come up again and again. Are there questions that frequently get asked when […]
Let’s be clear up front. When it comes to responding to customers or members on social media, especially difficult ones, you should reply if at all possible. Right now, too many businesses are not responding at all. Or are answering too late, missing the window of opportunity to engage with their customers. Leading retail brands reply […]
As you read this case study, keep in mind this process of creating a data-driven strategy can be applied to any industry or company with concrete goals. I would strongly encourage following along with your own company in mind, and see how these tactics can be applied in your situation.
Ding! New email. Ping! More Facebook comments. Ring! New text message.
How can you hope to accomplish anything with such a symphony of activity constantly ringing? Short answer: you can’t.
Productivity is a top priority for many business owners. Not only do you want to be more efficient, you need your staff to be as well.
The digital tools you use can make or break your efficiency.