For B2B companies today, social media has become your new "front door". Because it's now a gateway to your business, it's important to look at the different challenges and opportunities that are specific to a B2B. How are you maximizing your social media efforts, following a clear marketing strategy and meeting your business goals? We've got a few ideas. 7 Simple Steps To B2B Social Media Marketing Success 1. Make It Mobile When planning social media content, especially graphics and video, … [Read more...]
A Beginners Guide to Facebook Page Insights
One of the (many) benefits to having a Facebook Business page is access to Insights. Insights is precisely what it sounds like... metrics, analysis, data... "insight" into the performance of your page. But the first time you click on Insights (found at the top of the page), you might be a bit overwhelmed. It's a lot. We're here to give you the info you need to know right now to strip away the mystery of Insights. Ready? A Beginners Guide to Facebook Page Insights Page … [Read more...]
What Is The Facebook Pixel and How Do You Use It For Advertising?
Facebook has many useful tools that are not obvious to the casual user. Even savvy post-slingers may be in the dark as to what's available. One of those useful tools is called the Facebook Pixel. For those of us who run LOTS of different kinds of Facebook ads with LOTS of different goals, the Facebook Pixel is a big deal! We use it, and we use it consistently. Are you wondering what the Facebook Pixel is and why it matters? What Is The Facebook Pixel and How Do You Use It For … [Read more...]
How to Set a Facebook Ad Budget
In this new world of digital advertising, do you feel confident that your budget is big enough? Or do you stay out of the game entirely for fear that your budget is too small? How do you set an ad budget, especially for Facebook ads? How to Set a Facebook Ad Budget There are are a couple of things to consider BEFORE you set your Facebook ad budget as these can affect the cost of your ads. What Affects Cost? 1. Seasonality When more businesses are spending money on Facebook ads, they … [Read more...]
A Beginners Guide to Facebook Ads Manager
There is a whole world BEYOND hitting the "Boost Post" button to advertise on Facebook. And we get it... Facebook Ads Manager can be intimidating. That's why we are here today, to walk you through our Beginner's Guide to Facebook Ads Manager. Try and follow along while you read, and let's get you comfortable with all that Facebook really has to offer an advertiser! A Beginners Guide to Facebook Ads Manager We are going to start with the most frequently used (and useful) sections of ad … [Read more...]
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