Facebook has many useful tools that are not obvious to the casual user. Even savvy post-slingers may be in the dark as to what's available. One of those useful tools is called the Facebook Pixel. For those of us who run LOTS of different kinds of Facebook ads with LOTS of different goals, the Facebook Pixel is a big deal! We use it, and we use it consistently. Are you wondering what the Facebook Pixel is and why it matters? What Is The Facebook Pixel and How Do You Use It For … [Read more...]

In this new world of digital advertising, do you feel confident that your budget is big enough? Or do you stay out of the game entirely for fear that your budget is too small? How do you set an ad budget, especially for Facebook ads? How to Set a Facebook Ad Budget There are are a couple of things to consider BEFORE you set your Facebook ad budget as these can affect the cost of your ads. What Affects Cost? 1. Seasonality When more businesses are spending money on Facebook ads, they … [Read more...]

There is a whole world BEYOND hitting the "Boost Post" button to advertise on Facebook. And we get it... Facebook Ads Manager can be intimidating. That's why we are here today, to walk you through our Beginner's Guide to Facebook Ads Manager. Try and follow along while you read, and let's get you comfortable with all that Facebook really has to offer an advertiser! A Beginners Guide to Facebook Ads Manager We are going to start with the most frequently used (and useful) sections of ad … [Read more...]

Is the thought of a Facebook Group for your business appealing? Do you feel left out because you don't already have one? If you are thinking about Facebook Groups this much, don't ignore your feelings... it might be time to see if groups have a place in your social media strategy! Groups are fantastic for engaging with customers in a meaningful way. Pause for a quick Comparision so I know we are all on the same page!  Facebook Page vs. Facebook Group What is a Facebook Page? Page … [Read more...]