Audit is not a word you like to hear, am I right? But we can all agree that audits are important to a business. That goes for auditing your social media too. YES, even your social media accounts should be put under the microscope for regular inspection. What is a Social Media Audit and Why Do You Need To Do One? What is an audit? An audit is an official inspection of an individual's or organization's accounts. As it applies to social media, that means taking a long hard look … [Read more...]
What is a Social Media Marketing Strategy and Why Do You Need One Now?
They say that "planning is key to success". In social media, EVERYTHING should start with a plan! If you don't know why your business is on Instagram, or not on Snapchat, then how can you use the platform correctly? If you don't understand what your audience is looking for, how will you know how to connect with them? You need a social media marketing strategy to tell you. What is a Social Media Marketing Strategy? A social media marketing strategy is your plan. It's your road map. … [Read more...]
Changing Your Social Media Plan As You Go
Social media is always changing. That makes creating and adjusting your social media plan a fun adventure. (That's, right! I said FUN!) It also means you need to be flexible. Changing Your Social Media Plan As You Go You can and should improve your social media plan as you go. How do you know when you need to change? The BIG RED FLAG WARNING is when your Facebook or Instagram (or any other platform you use) measurements start to take a turn and head south a bit. Your social … [Read more...]
When Is It Time To Spend Money On Social Media Ads
When is it time to spend money on social media ads? Let's get right to the answer: NOW! (Just kidding. We’ll give you a little bit more info than that.) When Is It Time To Spend Money On Social Media Ads In the spirit of no time to waste, here are 6 reasons why you should make it happen as soon as possible. And they are not just "reasons" for the sake of convincing you... they are backed up with data. THAT is the most convincing thing of all. 6 Reasons to Spend Money on Social Media … [Read more...]
8 Steps To Achieve Social Media Marketing Success
Success means different things to different people. And it's quantifiable in different ways. Determining what success means to you and your social media strategy can be tough. Even today when social media is an expected component of your marketing efforts, it can be hard to gauge. 8 Steps To Achieve Social Media Marketing Success If you are still struggling to figure out what makes your social media "successful", we are here to help with 8 simples steps. We say simple but we really mean … [Read more...]
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