For B2B companies today, social media has become your new “front door”. Because it’s now a gateway to your business, it’s important to look at the different challenges and opportunities that are specific to a B2B. How are you maximizing your social media efforts, following a clear marketing strategy and meeting your business goals? We’ve got […]
A Beginners Guide to Facebook Page Insights
One of the (many) benefits to having a Facebook Business page is access to Insights. Insights is precisely what it sounds like… metrics, analysis, data… “insight” into the performance of your page. But the first time you click on Insights (found at the top of the page), you might be a bit overwhelmed. It’s a […]
What Is The Facebook Pixel and How Do You Use It For Advertising?
Facebook has many useful tools that are not obvious to the casual user. Even savvy post-slingers may be in the dark as to what’s available. One of those useful tools is called the Facebook Pixel. For those of us who run LOTS of different kinds of Facebook ads with LOTS of different goals, the Facebook Pixel […]
How to Set a Facebook Ad Budget
In this new world of digital advertising, do you feel confident that your budget is big enough? Or do you stay out of the game entirely for fear that your budget is too small? How do you set an ad budget, especially for Facebook ads? How to Set a Facebook Ad Budget There are are […]
A Beginners Guide to Facebook Ads Manager
There is a whole world BEYOND hitting the “Boost Post” button to advertise on Facebook. And we get it… Facebook Ads Manager can be intimidating. That’s why we are here today, to walk you through our Beginner’s Guide to Facebook Ads Manager. Try and follow along while you read, and let’s get you comfortable with […]
How to Set Up a Facebook Group for Your Business
Is the thought of a Facebook Group for your business appealing? Do you feel left out because you don’t already have one? If you are thinking about Facebook Groups this much, don’t ignore your feelings… it might be time to see if groups have a place in your social media strategy! Groups are fantastic for engaging […]
How to Set Up a Facebook Business Page: A Beginners Guide
It’s not fair to think that we are all on the same page when it comes to your business and social media. In fact, let’s take a step back and acknowledge that we all have to start from somewhere! We recognize that even today, with almost 2 billion worldwide users of Facebook, your business might […]
Tips to Improve Your Social Media Photos
The human brain processes visual data much faster than text. In fact, it processes this visual information about 60,000 times more quickly! Even more important than that, we humans can recall information we’ve seen better than news we’ve heard. Why is that important in social media? We’re glad you asked! Tips to Improve Your Social […]
Is Your Business Using Advanced Targeting and Personalization?
It’s my turn to talk about the prediction I made for 2018. If you know me, you know I dig into the data and do my research. So it’s no wonder I said – The analytics and data available through social media channels are unmatched. But with the influx of companies choosing to advertise on social media, […]
How Your Business Can Use Facebook Live
We’ve been discussing the importance of video in social media. Let’s delve into one of the most critical video techniques that should be on your social media radar – Facebook Live. According to Facebook, users watch a live video more than 3x longer, on average, while it’s happening. Users also comment 10x more frequently on Facebook Live videos […]
Shooting Your Own Facebook and Instagram Videos for Business
Are you still apprehensive about making a video to use on Facebook or Instagram? Then this is the post where we spill all our secrets. Once you read this, you’ll know exactly what we tell our clients and class attendees. It’s important to note that this is advice for the videos that fall outside the range […]
Our Best Facebook and Instagram Video Advice for Businesses
We can’t ignore the video that fills our news feeds. And it’s pretty obvious we don’t want to! People are posting 75% more videos on Facebook than they did a year ago. With 8 billion average daily video views from 500 million users, it’s what everyone wants to see. Look at these stats – Videos now make […]